A web page's activity level changes over time during its lifetime. Some web pages are only valuable during a specific period and will become outdated thereafter. Therefore, web page timeliness is also something that SEO needs to focus on and optimize.
The number of web pages on the Internet is increasing rapidly. Although some doubt the sustainability of this increase, this trend is not expected to decline in the foreseeable future. Therefore, when faced with massive web pages, how search engines measure and ensure the quality of web pages and provide the web pages with the highest accuracy to users plays a very important role.
Current search engines mainly judge the quality of web pages from links, such as PageRank and HITS. The method of judging the quality of web pages from links does have certain feasibility. Currently, Baidu or Google judge the quality of web pages based on links, and the search results they provide are also very good.
But this method also has certain drawbacks:
First: Webmasters can easily create a lot of spam links, thereby changing the search engine ranking of the linked pages. At the same time, the added pages only reflect the preferences of the website administrator and do not represent the end users.
Second, compared with old web pages in Google optimization, new web pages rarely have a large number of links pointing to them. Therefore, new web pages cannot be compared with old web pages in terms of web page weight and importance.
Third, the quality of many web pages will change over time, and the quality of web pages will gradually decline. Algorithms based on link analysis cannot adapt to this change quickly.
What impact does web page timeliness have on SEO:
First: If the website is not updated for a long time, search engines will gradually reduce the importance of its web pages and the weight of the website.
Second: the frequency of spider crawling in Google optimization is reduced, and new information pages cannot be quickly included by search engines, which prolongs the ranking time of the page.
How to optimize web page timeliness:
First: Google optimization often updates the website with new information to ensure the frequency of information update on the website.
Second: The website optimizes the generation of new web pages and has enough old web pages pointing to links.
Third: Old web pages also need to be kept updated to increase the activity rate of the page.
Timeliness optimization can also be carried out at a deeper level to maintain the normal update frequency of the website, which is of great help to SEO
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