In the field of SEO optimization, keywords refer to the information used by users when looking for relevant content. This is the basis of SEO optimization. One of the functions of SEO optimization is to improve the relevance of a page to a certain keyword. The selection of keywords is also an important core in SEO optimization. Choosing the correct keywords can make our SEO work meaningful, grasp the general direction of SEO correctly, and ensure that our SEO optimization work will not be in vain. Here I will briefly analyze with you some things to pay attention to when selecting keywords. I also hope that you will have good suggestions and corrections.
First, the content is relevant
Before selecting keywords, we should first determine the content of the website and determine the keywords around the content of the website, instead of selecting keywords first and then determining the content. The keywords we need to choose must match the content of the website, otherwise search engines will think that your website is not relevant enough and will not get a better weight.
Second, the professionalism of keywords
The choice of keywords should not be too broad. If it is too broad, it will be detrimental to optimization. For example, for personal websites, words such as news and travel are very popular and have a large search volume, but the conversion rate is very low, which is not conducive to optimization.
Third, search volume
The keywords we want to choose must have a certain search volume, so that if we do it, people will take the initiative to click on it. For words that no one is searching for, even if our ranking is very high, it is meaningless. Moreover, when selecting keywords, we must grasp the degree of competition of the keywords. If we want to promote highly competitive keywords, we will spend a lot of manpower and material resources, and it is difficult to guarantee that these keywords will be promoted. You can Make some words that are not very competitive but have a certain search volume. For example, the search volume for the word "mini games" is very large, and it is difficult for us to do it. Then we can choose the word "online mini games", which has a smaller search volume than "mini games".
Fourth, commercial value
When we choose keywords, we must also consider how to improve the conversion rate in the future, which requires some commercial thinking to select keywords. Although different keywords have the same number of words and the same difficulty, the final results may be different. Different results will lead to different user searches. Therefore, improving the conversion rate is also an important condition that must be considered in SEO optimization.
Each industry may have different considerations when selecting keywords, but the general direction is still the same. Everyone can use these points when selecting keywords. This article was originally published by Shi Bifeng's blog http://www.yigoula.com . Reprinting is welcome.
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