When promoting Windows 7 and Vista, Microsoft adopted different strategies. As early as when Vista was released, Microsoft tried to instill in global users the concept that Vista was wonderful. It was said that it spent $500 million on advertising at the time. However, consumers obviously did not appreciate it. Microsoft changed its perspective when promoting Windows 7. Although Microsoft also adopted an advertising campaign in terms of marketing, rounds after rounds of various advertisements came overwhelmingly before Windows 7 was released. However, its advertisements But it focuses on briefly introducing the various functions and advantages of Windows 7.
Recently, Microsoft launched a new round of advertisements in Switzerland. The point expressed by these three advertisements is very clear, that is, Windows 7 can make your life simpler and meet your various needs. The final sentence in the advertisement means: "Windows 7 is designed to simplify your daily work, do what you want, and make everything possible."