The 80/20 theory, also known as the imbalance theory, is being applied by more and more industry practitioners in the current society. Of course, the IT industry, which is at the forefront of technology, is also studying and applying it. Below Let me talk about how I apply the 80/20 theory in website operation.
Let’s talk about keyword optimization first. Maybe everyone knows that among the traffic that comes from searching for keywords through search engines, 80% of the traffic comes from 20% of the website keywords, and the remaining 20% of the traffic comes from those 80% of the long-tail keywords. From this data, we need to consider how to apply it. First, use traffic statistics to find out the 20% of keywords that can bring 80% of the traffic, and the 20% of the keywords that can bring 20% of the traffic. Those 80% of keywords. Then mainly optimize these 80% of keywords in the web page (the optimization method will not be discussed here). Generally speaking, the keywords that can bring 80% of the traffic should be the most important things that your website should embody. The main content. Then there are the remaining 80% of long-tail keywords. Although they can only bring 20% of the traffic, the traffic loss of a website without these 20% is also not small. First, we find out these The similarities of long-tail keywords are then classified according to the similarities, and then the relevant web pages are classified and sorted, and the keywords of the relevant web pages are optimized according to different categories and keywords. Take Jinan second-hand cars as an example, through statistics Tools, the keywords that can bring large traffic are "Jinan second-hand cars" "Jinan second-hand cars" "Used cars Jinan" "Jinan second-hand car market" "Jinan second-hand car information", then these will be mainly reflected in my website Keywords and optimize them. Then there are those long-tail keywords. First of all, let’s talk about classification. The first category is “Jinan second-hand certain model”, the second category is “issues related to second-hand car transfer”, “car dealer name”, and the third category They point to the car source information page and the second-hand car transaction consultation page of the website and the car dealer page respectively, so I need to optimize these categories.
Of course, let me say here that in fact, during the optimization process, the optimization of 20% of the keywords that can bring 80% of the traffic can only take up 20% of your working time, but the optimization of the remaining long-tail keywords will cost It is inevitable that you spend 80% of your working time. The key is how to spend 20% of your time so that the keywords that bring 80% of the traffic can play a greater role.
Then let’s talk about the 80/20 theory of web design. The main functions and products of the website and the most important content should be placed in the most conspicuous position at the top of the web page. These positions only need to occupy 20% of the space of the web page. Don't let users search for your features in the vast sea, otherwise you will lose many users. Then 20% of the space will definitely bring you 80% of the website usage. Then the remaining 80% of the space will require you to Careful arrangement. Relevant arrangement, complementary arrangement and classification arrangement of each column. Taking Jinan second-hand cars as an example again, the main functions of the website are information search, information viewing and information release, so I will put these functions on the first screen Almost all of them are displayed, and then I can see through statistics that the effect of these functions and content on me is around 80%. Then I will use the rest of the content based on the relevance and complementarity of the content as mentioned above. and careful design and discharge by classification.
As mentioned above, the time I spend on the design of important content only takes up 20%, but this 20% will bring 80% of the results to my website. Let me say so much first, about the 80/20 theory There is still a lot of experience in applying it to websites, and I hope to discuss and study it with everyone.
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