Let me first state that I am not good at writing. Please understand that industry websites must have four steps: planning stage, promotion stage, and profit stage. I will mainly use my website as an example.
1. Early planning stage
Mainly choose the type of website. This type is very important, the prospects of this industry, the knowledge level of the bosses in this industry, the understanding of the Internet by the bosses in this industry and many other aspects. Another thing is to choose a specific industry. Don’t be broad and narrow. Do it in all industries and include them all. For example, for my China Ginkgo Tree Network, I choose the ginkgo tree industry. I don’t do flowers, trees and seedlings. , it is too big, and the market cannot be penetrated. If we can expand a specific industry, it should be enough for us as individual webmasters to buy a house, so please be sure to choose a small and small industry to do it. Personal webmasters have limited abilities.
2. Mid-term promotion stage
There are 3 ways to promote
a. Online promotion, there are several types of SEO, paid bidding promotion, online advertising, mass mailing, QQ group and other online promotions.
SEO and paid bidding promotion are very important. If you can achieve SEO, the industry will have high recognition, and later advertising will be easier. (Let me tell you this, there are experts who can help me. My website, China Ginkgo Tree Network, was previously searched Ginkgo tree has been in the first place for 5 months. Since Baidu’s big update on November 11, I can’t find it for 2 months.) Paid bidding is now not available for industry website bidding. You can choose Google and Soso, but the effect is inferior. Point, China Ginkgo Tree Network has promoted it on Google and Sosou.
Online advertising is done in other big industries. Find a way to be interchangeable with them. Don't invest too much. When sending bulk emails and QQ groups, this should be done in moderation and don’t post too much, so as not to have a bad impact on customers and make them resentful.
b. Physical promotion is offline advertising, which includes many things, such as color pages, business cards, wall advertisements, newspaper ads, and media advertisements. Focus on it. Color pages and business cards are a must. Not much else to say.
c. Customer word-of-mouth publicity, this is very important. If it is effective or the after-sales service is good, many customers will be introduced in the future.
3. Later profit stage
At present, most industry portals are mainly based on membership systems, advertising systems, and product list bidding ranking systems. There are not many innovative profit model points. From my personal understanding, the success of a website is directly related to the profit model. relationship, let’s conduct a detailed analysis of the basic profit model to see if differences can be found.
Membership: Membership is mostly based on the specific function of further completing transactions when the viewer has a specific identity. On the portal website, when the number of loyal users of the website reaches a certain level, new specific functions can be opened for the website to satisfy advanced users, and finally achieve the purpose of attracting users and stimulating their consumption. There is a primary-secondary relationship here, which is to measure first and then set, which is: traffic-》Members. Of course, in the early days of the website, in order to maintain a balance of income and expenditure, we actively negotiated for membership in the form of direct sales to achieve the purpose of charging. In my opinion, , even if the money is collected, once the consumer users have ineffective or doubtful thoughts due to too little traffic, the consequence will be a bad reputation. Therefore, I believe that regional portals, subject to operating funds, should first measure before setting up. In terms of membership function settings, they should focus on regionality to the greatest extent, strive for innovation, and avoid other peer portals. Advertising system: The only limitation of the profit model of advertising system is the layout of the page. When setting up, pay attention to its size, position, and space positioning.
China Ginkgo Tree Network currently mainly uses the above two models, and there are two models below, the product list bidding ranking system and the points system. This is my later development goal, and it has not been implemented yet.
Article by: China Ginkgo Tree Network www.yinxingshu6.com QQ2880567 Please indicate the source of the article for original reprint. Thank you!!
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