SEO is becoming more and more popular in the country, and more and more friends are beginning to contact and learn SEO. Some people also ask whether SEO has any theoretical support? In fact, strictly speaking, SEO has no real theoretical basis, but it does exist and many people believe it. SEO is not the study of astronomical phenomena or something that exists objectively. It is just about the algorithms set up by several search engine companies, and their algorithms are often changed.
But why is SEO so popular? And for many websites, will there be qualitative changes after using appropriate SEO strategies? Personally I think it's reasonable. There is a reason why SEO exists and is developing so rapidly. In a broad sense, it has reason and basis. What this article shares with you today is an analysis of the theoretical and grounded reasons for SEO, and I hope it can inspire you.
Tips from search engines
Many times, internal engineers of search engines will have their own blogs, and there will also be official representatives to answer members' questions in the forum, and there will also be some annual report activities; in addition, Baidu, Google and Yahoo will regularly provide website quality guides As a reference, you can obviously get some answers from the reference, such as how web pages should be more easily included, what aspects will be punished, etc. It's just that these statements are more general statements and do not strictly explain a certain detail. After all, the details are company secrets.
Based on your own statistics and observations
Although many statistics and observations cannot completely draw accurate conclusions, you will definitely find certain patterns by summarizing a large number of websites, such as making statistics on a certain top keyword to see the factors that affect keyword rankings. , such as keyword density, use of tags, external links and internal links, etc. are all rules to focus on. If you look at the difference between the top ten web pages and the ninety to one hundred web pages, you will get some conclusions. These conclusions will be suitable for most websites and have reference significance, but they may not be suitable for some websites. In addition, website statistics and observations cannot only look at a single factor. Sometimes the score of factor a is not high and the score of factor b is high, then there will still be a good ranking.
Build a website and do experiments for comparison
One of the more reliable methods is to build a website and conduct experiments. You can make changes to a variable within a controllable range, so that you can clearly observe the impact of a certain result on the ranking. For example, the position of keywords or the impact of tags on rankings. If you are testing tags, you can start with two identical websites to ensure that all conditions are the same on both websites. Let one keyword have an H tag and the other not. The conclusion drawn in this way is more convincing, but the experiment needs to be based on a certain period of time.
common sense logical inference
The common sense here includes two factors. First, read a lot of other people’s sharing about SEO. There will be experts on many blogs and forums to share their experiences. If everyone says that factor A can help improve keywords, Ranking, then nine times out of ten, it can be improved; secondly, it is consistent with the logic of common sense. The purpose of search engines is to serve the public. As long as what we provide is conducive to user experience, we can subjectively roughly judge whether this SEO technology is good or not. Bad, in principle, as long as it is suitable for user use and information that is helpful to users is good SEO.
Okay, here we have analyzed the broad theory and basis of SEO from four aspects. Each of them has a certain truth, but for different industries, it is impossible to be so absolute. In the final analysis, what we have to do is content, and reasonable Cooperate with SEO to serve users well. Don't regard SEO as a savior, and don't be dismissive of SEO. If you do everything you need to do and do it well, then you will get what you want.
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