Behavioral economics is not an empty gimmick. It is closely related to our daily lives, and it also plays an immeasurable role in website operations. Today, when the Internet focuses on user experience, details often determine success or failure. Now Kiss Xingmin will talk about some common cases in the process of applying some principles of behavioral economics. I hope it will be useful to you.
1. If there is a lot of good news, you should tell others separately.
For example: the much-anticipated dedecms is about to release the 2007 version. If it is not warmed up in advance, it will be released directly. You may not notice her exquisite templates or her grasp of details. A preview version will appear in a few days, and a leaked version will appear in a few days, which arouses everyone's expectations. I didn’t see a few people leaving because of the delay in the release. Instead, I paid attention to the official updates every day.
2. If there is a lot of bad news, you should tell others together.
There used to be a website that was almost the same size as the Kiss Xingmin website. At the time it was closest, the difference in membership was only over 40,000. But she was good at communicating with members. Originally, she had little funds, low bandwidth, and slow access, which are problems faced by many small websites. , but she used an ordinary DDoS attack incident to reveal a series of issues such as how hard it was to run her own business, how difficult the problems encountered by the website, etc. In addition to winning everyone's praise and more attention, it also successfully raised the cost of purchasing servers. In 2002, when charging users and purchasing servers was still a dream for many webmasters, she stood out. After several years of development (Kissing Xingmin is a server that was only launched in 2005), the maximum number of members of the two websites differed by more than 300,000.
3. If you have a big good news and a little bad news, you should tell others together.
But this little bit of bad news may not be so important. For example, when a program is released, people often say that we are about to release a long-awaited program. Although it has gone through a lot of internal testing, small bugs are still not available. Avoid, I hope everyone can provide valuable opinions... At this time, everyone will readily accept it, and there is no need for more professional testing. Everyone will download and test it diligently. For example, the website of Kiss Xingmin often cannot be accessed normally due to excessive traffic. At this time, a server was purchased. This should be great news, but it also means that the dual line has not been purchased yet, and there are still some problems with access to Telecom. It will be resolved in a few days. It’s settled, I don’t think many people will mind clicking on Kiss Xingmin. If a so-called perfect program is released today, and an urgent security update is released just a few days later, the image may be greatly compromised.
4. If you have big bad news and little good news, you should tell others separately.
For example, the most common thing is when a website encounters a problem. The bad news is "Today our website encountered the largest attack in history, causing the server to be inaccessible and the server hard disk is damaged." The good news is "The data is still backed up, so it's nothing." Big loss. At this time, you should tell everyone separately so that everyone will focus on the website itself and not blame you more for the mistake; when the good news comes out in a few days, everyone will be able to understand it better. Thanks to your hard work, the relationship between members and the website will become closer.
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