Having been engaged in SEO optimization for more than a year, my only feeling is that it is "result-oriented and does not require any reasons." However, at any specific time, specific place, specific position, everyone will do anything for Looking for reasons and excuses for your own mistakes or failures, "I don't like..." "Because...so..." All of these can become excuses for your failure, and of course they can also become reasons for you to indulge yourself. .
As SEO webmasters, when we encounter optimization failure, what do we think of? Is it because the search engine algorithm updates too fast? Or is it because our competitors’ teams and resources are better than ours? These are not the real reasons, you are just using These interfaces find reasons for their own failure. There are five common optimization interfaces. How many of them can you find?
1. Not interested in seo
This interface usually appears on novice webmasters, because they engage in SEO with a "fun" and "try it out" attitude, but if the optimization fails, the best answer they give to their superiors is "I'm not interested in SEO. I don’t like doing such boring work, I just see this as an opportunity to learn.”
Do you think that since you are not interested in SEO, your failure can be forgiven? SEO work is very boring, but since you are already engaged in this industry, either face it with a 100% positive attitude, or quickly quit this industry Disappear, find your own space, and reject such reasons, because your failure is not because you have no interest, but because of your mentality and failure to strengthen your beliefs.
2. Not enough time
If I were an SEO team leader, when I heard such a reason, I would think that you are making excuses for your lack of execution. Because your execution is poor, you will always feel that your time is not scheduled every day. It’s full and I don’t have any extra time to focus on making a good site.
If I were an SEO person who loves the site, I would think that you have not given all your love to the site. Websites are like our children. Only by giving them all your care can they grow up healthily. Even without optimization and promotion, early conception, planning and website construction take a long time. Whether it is adding a page content or creating an effective link, it is very important for the growth of the website.
If you really love your website, if you really want to do it well, if you love the title of "seoer", then you will make a detailed plan before starting the project, every day, every week or even every day. There will be detailed plans and itineraries every month. Don't just set it up. Set it up in the first place for better execution.
3. Don’t know where to start
Don’t know what to do? Don’t know how to do it? Don’t know where to start. The fundamental reason for all of these is that you don’t have a comprehensive project plan. You don’t know what should be done in an SEO activity, or even what resources for link building are there? Where should you start setting up website pages?
Let me ask, how long have you been engaged in SEO optimization? In your early optimization study work, have you summarized your work? Have you paid detailed attention to the start, progress and deadline of a project? Or are you just an operator? , quietly accept the operation work given to you by others.
SEO optimization learning will not be like drawing the key points and talking about the key points in the school class. Many things need to be practiced, summarized and accumulated by oneself in daily work. Only by studying hard and using a 100% empty cup mentality can you load more things.
4. Don’t know which keywords can be used
After many webmasters experience optimization failures, their first reaction is that the keywords are not selected well. So why don't you choose good keywords? Of course, you said that you would cite some important keywords in your industry, but you need to choose a few of your "core" keywords from these keywords. You don't Know how to choose.
As an SEO webmaster, do you think this is reasonable? Have you ever done keyword research? Have you used keyword research tools and the rich brains of your colleagues around you? Have you carefully paid attention to and analyzed your competitor's website? Have you investigated it? Are these keywords widely used in the market? If you are not doing this 100% well, then don’t blame your failure on keyword selection.
5. Didn’t know these things would happen
The website has been demoted, the website keyword ranking has dropped, and the website has been penalized by friend links. Don't tell others, you don't know that such a thing will happen, so you don't have any prepared solutions. As a webmaster, you should know that the world of search engines is unpredictable, and you should always have 1-2 prepared solutions for your optimization project.
In addition, it is more important to take preventive measures before they happen. Penalties for co-located friend links can be avoided, and the chance of website demotion can be reduced. As long as you analyze the history of friend links and their optimization methods when exchanging friend links, and insist on website updates. Update high-quality content regularly, and build external links based on quality.
Anyone will find 10,000 reasons for their own failures and mistakes, but there is only one real reason for your failure. The most fundamental reason in the SEO industry is that you did not follow the optimization standards. Have the above 5 major reasons caused many webmasters to get shot while lying down?
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(Editor: Yang Yang) The personal space of the author thebaiduseo
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