The previous article (Corporate Website SEO Practical Diary (1) Preliminary Analysis) mentioned: In order to help my friend optimize his company's corporate website, he analyzed his original website and competitors and compiled a set of solutions. The first priority is to optimize the original website. Some websites were overturned and redone.
Here’s a piece of news: The search engine optimization plan was drafted less than two weeks ago, and it just so happened that Google made a PR update today. With the help of appropriate external links, the RP of my buddy’s website rose slightly to 1. Although the PR is just a cloud, it is indeed important to him. For this novice webmaster, it really made him happy.
Before re-building the website, I did not design the interface first. Instead, I organized the website structure in conjunction with the SEO search engine optimization plan, and came up with the following ideas:
1: For the title part, condense it to within 30-40 Chinese characters. Use meaningful words to describe the website content. Completely avoid keyword stacking. Embed the name of the company and "Kunming Shelf", "Yunnan Shelf" and "Shelf Company" in order of priority. "Shelf factory" and "shelf network" are the main keywords and their combinations.
2: In keywords, except for the two keywords "Kunming shelves" and "Yunnan shelves", list the other key products in order of priority.
Three: The description should include the main keywords in the title to increase the keyword density of the website, and at the same time add some parts that are not described in the title.
The embedding of keywords is a bit blunt in some places, but sometimes it’s really hard to have both your cake and eat it too…
The final head area is written as follows:
title: The preferred brand of Kunming Shelf Company - Yunnan Shelf Network | A professional shelf sales website founded by Kunming Shuangyuan Shelf Manufacturer! Fair price, ten-year quality guarantee!
Explanation: We know that the first word in the title area has the highest weight. I put the highest value "Kunming shelf", and then "Yunnan shelf". Secondly, from the perspective of industry keyword search frequency, keywords such as shelf companies, shelf manufacturers, shelf prices, etc. are searched very frequently, so they are embedded in the keywords.
Now the keyword combinations are: (Yunnan/Kunming) + (shelf) + (company/factory/manufacturer/price/sales/net/website/) and other combinations.
"Fair, ten-year quality guarantee!" These basically meaningless words are placed at the end, just to increase readability, and also cleverly combine the keyword "professional shelves" with certain commercial value.
keywords: Kunming shelves, Yunnan shelves, supermarket shelves, storage shelves, warehouse shelves, clothing shelves, shopping mall shelves, heavy shelves, medium shelves, light shelves, warehouse shelves
Explanation: Sort completely according to the value and popularity of keywords.
description: Kunming Shuangyuan Universal Angle Steel Factory specializes in supermarket shelves, storage shelves, clothing shelves, shopping mall shelves, warehouse shelves, light and heavy warehouse shelves and other high-quality shelves! Ten years of quality assurance from Kunming shelf manufacturers. Tel: 0871-0000000
Explanation: In the description, I gave a brief introduction to the products I sell, and appropriately embedded the word "boutique shelf". The number of words is just enough to display the last phone number in the search engine. It is really a painstaking effort...
One additional point: Regarding the selection of keywords: not all websites can be selected entirely based on search popularity. How to put it this way, it is good to select keywords according to the search habits of netizens, but for example, if a merchant sells clothing and can get good agency discounts on suits, it is necessary to select keywords at this time. Words such as "suits" need to be slightly emphasized, and keywords cannot be selected blindly based on search popularity just because netizens search for the word "jeans" in large numbers.
Summarize:
In fact, SEO search engine optimization, except for a few professional skills, can be said to be playing with words to a large extent. Therefore, many people say that SEO does not actually have any technical content, which is not necessarily wrong. In fact, all external forms only serve the content. A website that is useful to viewers and has a good user experience is a truly good website.
Please indicate the source when reprinting: Yunnan Internet Marketing Consultant http://www.playw3c.com