In the previous lecture, we explained some concepts about keywords, but due to limited space, we did not explain them all. Today we will explain the remaining concepts. If you have not watched the third lecture, please read this article. : "The third lecture of TV150 store promotion: Explanation of basic concepts of SEO (1)" The title of our lecture today is: "Explanation of basic concepts of SEO (2)" We will still explain three questions in this lecture:
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The organizer of this lecture: TV150 Store Promotion Forum
To learn about store promotion, come to bbs.tv150.cn. If you want to reprint, please be sure to indicate this copyright information. Thank you for your cooperation.
First: Basic concepts of SEO (2)
Second: How should target keywords be selected?
Third: How should target keywords be optimized?
Preface
This morning someone forwarded a post from a successful seller on the forum. The eight keys to success were mentioned in the article, which are: "Faith, Passion, Patience, Sincerity, Wisdom, Integrity, Perseverance, and Learning." Then put each one We have made a detailed analysis, starting from having a belief in ourselves. Faith is the first cornerstone of success. When opening an online store, it is through belief that you first gain a foothold on the Internet.
Quoting a short story: One year, a British expedition entered a certain area of the Sahara Desert. Trekking with heavy loads in the vast sea of sand, under the sun, the flying sand was like fried red iron sand, slapping the faces of the expedition team members. We were thirsty and anxious - no one had any water. At this time, the expedition leader took out a kettle and said: "There is another kettle of water here. But no one can drink it before crossing the desert." The kettle of water became a source of faith for crossing the desert and a sustenance and feeling for survival. The faces of the team members, who were on the verge of despair, showed determination again. Finally, the expedition team tenaciously walked out of the desert and escaped the hands of death. Everyone cried with joy, and with trembling hands, they opened the pot of water that supported their spirit and belief - what slowly flowed out was a pot full of sand! Original address: http://bbs.tv150.cn/726.html If you want to read through these eight keys, you can take a look.
We cannot do anything without faith, and the same is true for learning. If you have a firm belief in learning anything, if others can learn it well, you will definitely be able to learn it well. If others can do it, you will definitely be able to do it.
Okay, let's move on to our promotion. In the previous lecture, we explained the concepts of target keywords, long-tail keywords and related keywords. Now let's talk about the remaining concepts:
The first question: SEO basic concepts (2)
A. What is anchor text and what is anchor link?
Let’s start with the anchor tag.
In HTML tags, there is a pair of tags, which are written as "a href="url"" text "/a" (locating or linking different pages). This tag is called an anchor tag. It has another usage, "a id="abc"》《/a》 Such a mark is called an anchor point (positioned in the same page)
When we publish products, write blogs, or post in forums, we can add links to some text. In some UBB editors, the way we add links is [url=address] text [/url] like this Yes, in some non-ubb editors, the way we add links is "a href="url"" text "/a" like this.
In the above code href=http://href.tv150.cn/? The address after url= is called an anchor link, and the text between the pair of tags is called anchor text.
I explained the concept of anchor text through code. If you don't understand it, it doesn't matter. You can search for this concept on Baidu. There are many answers and I will definitely be able to explain it to you.
B. What is the function of anchor text?
The effect of anchor text is very great. Let me give a simple example to illustrate the effect of anchor text: You can open Baidu and enter: "Song Jianming" in the search bar. After clicking the search, you can see that the first result is like this "God rewards those who work hard (Song Jianming)" Then when you click on this result, you can see the homepage of my blog. You are looking at the title: "God rewards those who work hard - the person you are looking for may be looking for you." In other words, the web page There are no three words "Song Jianming" in the title. This is the magical effect of anchor text. This result is caused by a large number of anchor texts. This is also the top magic weapon of many SEOers and is generally not disclosed.
But if you think that seo optimization is just as simple as anchor text, you are totally wrong. In that case, we don’t need to learn seo at all. We only need to tell you to add links. The most important thing for us to learn seo is an idea. Once you learn this idea, you will fully understand what SEO is all about. I have always positioned SEO as a skill and have not treated it as a technology, because SEO is much simpler than following those program codes, so learning SEO is not difficult.
C. What are robots? What is it used for?
The following concepts have little to do with our store optimization, but to learn SEO we must have an understanding. You can check the syntax of robots on Baidu. I will only talk about the functions.
robots.txt is a file placed in the root directory of the website. It is a rule file specially used by search engines. Through this file, you can set which pages to crawl and which pages to not crawl. For example, we can open http://www .baidu.com/robots.txt You can see code like this:
User-agent: Baiduspider
Disallow: /baidu
User-agent: *
Disallow: /shifen/dqzd.html
This code means that the baidu directory (folder) in the root directory is not allowed to be crawled by Baidu spider. Baiduspider represents Baidu spider. The following code means that the page /shifen/dqzd.html is not allowed to be crawled by all search engines. , * (asterisk) represents all search engines.
D. What is the use of robots for seo?
If we open a store on a website that has blocked search engine spiders, our store will not be included in the search engine, so we should check the robots file of this website before opening a store, such as Taobao's robots file: http:/ After opening /www.taobao.com/robots.txt we can see code like this:
User-agent: Baiduspider
Disallow: /
User-agent：baiduspider
Disallow: /
The meaning of this code is to prohibit Baidu from including all pages. Baiduspider represents Baidu Spider, as mentioned above. In other words, our store on Taobao does not need to be optimized by Baidu. Even if it is optimized, it will be useless. Baidu will not include it. If you don’t believe me, you can search for your store name on Baidu and see if there is any search. Go to your store on Taobao.
The seo function of robots is like this. When we build an independent online mall, the website will be independent. If there is an interactive section, sometimes users will post a large number of links to the web page. We need to use robots files to block these pages, so It will not affect our optimization (we will talk about independent mall issues later).
E. What is PR value and what is it used for?
PR value is a standard set by Google to determine the level of a website. Now it is said to have been cancelled. It does not require too much attention. When we do store promotion, we only need to understand it. Interested students can check the introduction of this aspect online. .
PR value is the simplest standard to judge the quality of a website (sometimes not entirely true), so it is generally used as a standard for friendly links.
F. How to increase PR value?
There are many ways to improve PR. The simplest way is to exchange friendly links. It is best to exchange friendly links with websites with higher PR values.
You can also use the PR value deception method. Just check the specific operation online. I will not introduce it in detail here because I do not advocate this method.
At this point, we have finished talking about several important concepts about SEO store optimization. There is one remaining concept that we have not mentioned. Because this concept is particularly related to the optimization process, we will leave it to the operation.
Next we explain the second question
Second question: How should target keywords be selected?
In our last lecture, we talked about what target keywords are, and talked about some characteristics of target keywords. Let’s stick out these characteristics, and then we will talk about how to determine our target keywords:
First: the target keyword should appear in the title of the online store homepage.
Second: The target keyword can be one word, one word, two or three words, but most of them only choose one as the target keyword for the online store.
Third: The target keyword should be the word that best describes the online store’s products and industry.
Fourth: The content of the online store must correspond to the target keywords, which means that users will not feel deceived when they search for the target keywords and arrive at your store.
Based on the above characteristics, we can only give a rough idea of what the target keywords look like. To better illustrate the problem, let’s give an example:
Website: BBS.TV150.CN This is a forum that needs to produce some content related to store owners. I want to gather more store owners to learn promotion, so I initially decided to optimize the word online store promotion.
Analysis keywords:
First, I went to Baidu and searched for the word online store promotion. The first few results were for bidding, and the first dozen results showed traces of optimization. After analyzing the index, I found that there were about a thousand, including "online store". This keyword is a good choice, but the title of this forum cannot be simply called "Online Store Promotion", because in this case, it lacks branding, so TV150 should be added, and the word "Forum" should also be added. on, because this is a forum affiliated with TV150. Once someone remembers TV150 but does not remember online store promotion, they will search the TV150 forum. If it is purely about online store promotion, they will not be able to search. We have mentioned keywords It must appear in the title, which is conducive to optimization, so the title set is: TV150 Online Store Promotion Forum.
Keywords included in this title include: online store, TV150, TV150 forum, online store promotion, online store promotion forum and other keywords. Once one keyword is optimized, the rankings of several other keywords will also be very high.
The work seems to be completed here, but sometimes we cannot set some inappropriate titles simply for traffic. Although the title "TV150 Online Store Promotion Forum" is very good and has a high index, in the end I still He gave up and changed it to: "TV150 Store Promotion Forum" The index of the word store promotion is much lower than that of online store promotion, but why choose store promotion instead of online store promotion? This is because the limitations of online stores are relatively large. They are only limited to online stores, and those who open online stores like to call online stores online stores. Through observation, we found that another group of people - the shop crowd (street shops also need to publish Promotional information), this group of people like to call the store a store, and some online store people also like to call it a store, so the scalability of this title is very strong.
This simple reason is not enough for me to abandon the high-traffic word online store promotion. Another reason is to obtain relevant keywords for online store promotion through analysis (search "online store promotion" on Baidu). came out) "Online store promotion method", the index of this word is also good, and it also includes the three keywords of "online store promotion", "online store" and "promotion method". In this case, I can use a channel page to optimize the keyword "online store promotion method",
Moreover, the channel corresponding to the search for online store promotion methods just lists all promotion methods, which has a good user experience.
Through the analysis of the above example, we have basically analyzed the target keyword positioning of the TV150 store promotion forum example. Will it rank after a few days after putting this title? No, we still need to give it to it. Optimization will be discussed below. In the past few days, the website has been demoted by Baidu. Baidu may not be able to search it. If you search on Google, you can see the effect. Search: "Store Promotion" is currently ranked ninth.
You may have received a lot of new things in this class, so please take notes. If you can’t listen to the third question, you can go to the forum to read the records later (if you feel a little dizzy, otherwise it’s best to persist). If you have any questions You can go to the FAQ area to ask questions. Let’s explain the third question below.
The third question: optimization of target keywords
We have just analyzed the target keywords, and the next step is to set our store title to the title we just analyzed. Different websites have different setting methods. I believe everyone knows this, so I will not explain it one by one. If If you don’t know how, go to the FAQ area to ask questions.
One thing to note is: Once our store title is successfully set, try not to change it unless absolutely necessary. If you change the title every three to five times, you are destined to fail in optimization, just like your name. If you change your name every now and then, not many people will remember you in the end.
So how do we optimize our target keywords?
Step 1: Set relevant keywords for product classification
In the custom classification of your store, find a way to add some of the related keywords that have been analyzed in advance (pick the most important ones). You can search for related keywords on Baidu and pick a few short ones. The index is second only to the target key. words, put them into product categories.
Step 2: Set target keywords on the store homepage
Generally, we can set up store announcements on the store homepage, so we will start from the store announcements. If you don’t know how to write store announcements, you can read this article: "How to write store announcements?" Simply write some introduction here, and then in the introduction Find a way to appear one or two keywords, and then make the first keyword bold. Note: Do not appear too many keywords, otherwise it will be considered cheating by search engines. It will appear naturally, and it will only appear once or twice. Well, if your introduction is particularly large, with hundreds of words, it is okay to appear three or four times, or four or five times. What we emphasize here is natural appearance, and this must be kept in mind.
Step 3: Set keywords for the message area
In the message area of the store, write a message yourself and include the keyword once in the message.
Step 4: Exchange links with others
You can exchange friendly links with other stores. This is the most basic and simple method. Change a dozen friendly links. Be careful not to change them all in one day. It is best to change one a day or one every two days.
If it is a TV150 store, you can leave a message in other people's stores after logging in. The title of your store will automatically be displayed with a link. The effect is very good. If you have time, you can go and check out the stores of those people who are often in the forum. , ranking well on Google, and posting on the TV150 forum is also a good choice. There will be a store link after posting, which plays a big role in optimization.
How to increase external friendly links: Apply for a blog on Baidu or Sina Hexun, post a few good articles, then set up a friendly links section on the homepage of the blog, and then fill in your own keywords and store address. .
This is just a brief introduction to the target keywords. In the following lectures, we will explain other techniques for internal optimization and external optimization of the store. We have talked about a lot today. I hope everyone will read the tutorials several times after going on. , thoroughly understand it, and then try to analyze the keywords of your industry, and find ways to set a good store title for yourself for optimization. If you have any questions, please ask in the FAQ area.
We finally end our lecture with a short story:
Once upon a time, there were two hungry people who received a gift from an elder: a fishing rod and a basket of fresh and huge fish. One of them asked for a basket of fish, and the other asked for a fishing rod, so they parted ways. The person who got the fish built a bonfire with dry wood and cooked the fish on the spot. He wolfed it down, and before he could taste the aroma of the fresh fish meat, he ate up all the fish and soup in an instant. Soon he was hungry. Died next to the empty fish basket. The other man carried the fishing rod and continued to suffer from hunger, walking hard step by step towards the seaside. But when he saw the blue ocean not far away, the last bit of strength in his body was exhausted. He could only pass away helplessly with endless regrets.
There were two more hungry people. They also received a fishing rod and a basket of fish as gifts from the elder. But instead of going their separate ways, they agreed to find the sea together. They only cooked one fish at a time. After a long journey, they came to the seaside. From then on, the two began to make a living by fishing. A few years later, they built a house, had their own families, children, built their own fishing boats, and lived a happy and healthy life.
Enlightenment: A person who only cares about immediate interests will eventually get short-term happiness; a person has lofty goals, but he must also face the reality of life. Only by organically combining ideals and reality can success be possible.
This is the end of this SEO introductory lecture. The next lecture will be held at the conference. If you have any questions about promotion, please ask in the FAQ area of the forum. I will be happy to answer them. Address: http://bbs.tv150.cn/ l2.html .
All rights reserved by TV150. To learn about store promotion, come to bbs.tv150.cn. If you want to reprint, please be sure to indicate this copyright information. Thank you for your cooperation.