As mentioned in the SEO Practical Diary (1) above, in order to help a friend perform SEO search engine optimization for his company website, after analyzing the websites of two competitors in the same industry ranked first and second on Baidu, we found the following phenomenon:
Both websites have one-way links to 5-6 company website homepages, and their own homepages have one-way links to 5-6 different corporate websites. The internal "Friendly Links" page has dozens of links. All corporate websites are interconnected, and the website construction services for all websites are provided by the same Internet company.
why is that? Originally it was just to analyze the situation of competitors, but now I can't help but arouse my curiosity about this Internet company's method that is temporarily defined as "website promotion method".
In fact, if you think about it carefully, the reason becomes obvious:
The two websites ranked first and second, and the dozens of websites in the "Friendly Links" page that are connected to each other can play a role. This article will not talk about it for the time being. The home page alone has one-way links for 5-6 companies. , and another 5-6 companies have made one-way links to their own websites. This phenomenon has to be mentioned here: cross-links.
The meaning of cross-linking is: assuming that the three websites ABC have the same weight and PR are 5, website A has made a single link to website B, and website C has made a one-way link to website A, then for website A, his PR will not be lost, that is to say, under the premise that the number of links is not very large, and the three websites are all legal websites, doing this will only have advantages and no disadvantages for website A.
The Internet company took advantage of its huge customer base resources, first divided the customer's website into three, six or nine grades based on website weight, and then made cross-links between customer websites of the same level. This has three functions:
1. Use keywords as anchor text to refer to the client's website alone, and cooperate with appropriate online marketing training to improve the ranking of the client's keywords in search engines.
2. Due to the improvement of the search engine ranking of the client's website, the number of clicks has increased, and even after obtaining a certain amount of revenue through the website, the operating budget for the website has been increased. Factors such as this combined with the promotion effect of cross-links have made the website itself The weight is increased.
3. As we all know, the home page of a client's website has anchor text such as "Website Construction" pointing to the Internet company. The increase in the weight of the customer's website naturally means that the weight of the Internet company is also increasing, thus achieving a win-win situation.
Speaking of which, let me give you an example to test:
Assume that the three websites ABC have the same weight and the PR is 3. Website A is an Internet company, and the two websites BC are companies in different industries. There are two situations:
1: Website A makes a one-way link to website B, website C makes a one-way link to website A, and the anchor text is "Website Construction".
Two: Website A and Website B exchange links with each other. The anchor text B gives to Website A is "Website Construction".
Question: Which of the above two situations is more beneficial to Station A?
What's the answer? I remember that Google officials once mentioned: two websites with the same weight and different industries exchange links with each other. Sometimes there is no score, which means that although there is no harm to both parties, there is no benefit.
All webmasters and website operators know that it is not easy to switch to links with the same weight or even high weight in the same industry, and it requires a lot of time, material resources and human costs. So according to the above statement, the effect of cross-linking with websites in different industries will be much more significant.
So why are many webmasters reluctant to cross-link? First of all, cross-links involve many objects, making communication and management extremely inconvenient. Phenomenons such as deceptive links often occur. Moreover, many companies do not equip their websites with specialized technical personnel or hire Internet marketing consultants, making many corporate websites theoretically useless. It is impossible to operate relatively complex website promotion methods such as cross-linking.
The Internet company officially took advantage of its own advantages such as its large customer base and ease of management and control to perform the above operations, which not only helped its customers but also helped itself. It is indeed a website promotion method worth learning from for many Internet companies.