Since Taobao automatically revised its store rules, it has become more difficult for small sellers. Many sellers have complained endlessly. In addition to advertising for credit cards all day long, Taobao Wangwang has not even asked anyone, and only a few orders have been completed in a month. If you don’t even have enough money to buy a prosperous shop, let alone make money. Below are some methods I have summarized to increase page views and transaction volume. I hope it will be helpful to friends who open a store on Taobao.
1. Increase the number of products in the store. In the past, I only had thirty or forty products in my store. If the number of products was too small, the chances of being seen by buyers would naturally be less, and buyers would not be interested in staying in your store for a long time. Now I gradually increased the number of products in the store to more than a hundred, and I felt that the number of views was slowly increasing;
2. Change the price of some goods in your store to the lowest on Taobao. Buyers generally have a habit of buying things. First, they search in order of price from low to high. This method can attract buyers to your store first. Come and increase the number of views; wait until the number of views comes up and stabilize for a period of time before changing it back to the original price, but it is best to keep a few products with the lowest price on Taobao. There is one thing to note. It is best to set the name of the product with the lowest price on Taobao and Like other sellers, this will make it easier to attract buyers to pay attention to your products. However, when modifying the price of a product, do not modify a lot at once. It is best to wait until the product that is about to be removed from the shelves is modified, and then put it on the shelf. This will Avoid having too many products on the shelves at the same time, so as not to cause an imbalance in the number of products on the shelves;
3. The store decoration must be beautiful and have its own style. Let buyers feel comfortable and then shop around for a while! A buyer once said that my store would be on a higher level if the decoration was more personalized and beautiful. In the past, I didn't want to put in the effort to learn PS and related software in depth. I would give up when I encountered a little difficulty, and I didn't want to spend money to buy it. I just did it casually. I have always been dissatisfied with the decoration of my store. During that time when business was not good, I made up my mind to calm down and redecorate. I didn’t know how to use PS, so I repeatedly watched tutorials while doing it. I didn’t know how to design, so I found a store that sold decoration and saw a style I liked. I’ll make one by imitating others first. If I don’t know how to make something complicated, I’ll make a simpler one first. Haha! Although it takes a lot of energy and time, the hard work pays off. I finally got the effect I wanted. Look at what I made. The effect is still a small sense of achievement. Everyone is welcome to visit my store and give us your opinions. I made them all myself, and I feel pretty good about them. They are much better than before. I will make a more functional and beautiful one when I have time in the future. I don’t know if this is the reason, but the number of views has increased since the renovation.
4. Participate in more collection activities. I think this approach is very useful, especially since Taobao has revised its rules, because Taobao now sorts products not only by the time they were removed from the shelves, but also by popularity. I feel that my business has improved significantly since I joined the collection. I highly recommend this simple, cost-effective and effective method. And when you are collecting, you can also visit other people's stores and learn what others do well to improve yourself.
5. Adjust the product’s shelf time. My previous product placement times were very unevenly distributed. Sometimes there were only two, and sometimes there were more than a dozen. Now after adjustments, we have three golden hours every day, 9 a.m. to 11 a.m., 2 p.m. to 4 p.m., and evening. A suitable number of products will be available from 8:00 to 10:00, less in the morning and more in the afternoon and evening.
6. The recommendation slot should recommend products that are about to be removed from the shelves and keep them full. In this way, the products in the recommended position will be searched by buyers first. I once tried to use Taobao's high-quality product rankings, but I found that some products that were just launched and products that were not popular were also among them. I compared the two. Later, I continued to recommend products that were about to be removed from the shelves as before. This may be different for everyone, my approach is for your reference only.
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