The first weapon, the Changsheng Sword: You must be clear about and be good at using the strengths of the website. "As long as a person knows how to use his own strengths, he can knock down people without using martial arts at all." The success of the Changsheng Sword lies in the fact that he is very clear about his own strengths. , and made good use of his strengths.
The reason why local community networks are so popular and have such high traffic is that unlike traditional media such as television and newspapers, the content is not rhetorical or empty. The content in it is closely related to the lives of local residents and is what local residents really need. It focuses on convenient and effective release and query of information needed by various local people, such as second-hand housing, housekeeping services, etc. Don’t be greedy for big things. Let alone a news network.
Therefore, affinity and monopoly are the strengths of local community portals. Webmasters should make good use of these two strengths to create more topics related to local residents and collect more local consumer information. At the same time, you can also use this advantage to strive for opportunities to promote cooperation with community stores and manufacturers.
The second weapon, Peacock Ling: website design, provides netizens with the best online experience
Peacock Feather is a kind of hidden weapon, a hidden weapon that is so beautiful that people forget about it. Every webmaster who builds a website must stand from the customer's perspective and understand the customer's experience. The website must be fast, unique and beautiful, and serve customers’ usage habits. Webmasters must have confidence in their website and believe that their website will definitely meet the needs of certain people. Let them enjoy the wonderful network services you provide and unknowingly fall in love with your peacock feather. So here I am comparing the design of local community websites to a peacock. The web pages of the website should be exquisitely made, with strong visual impact, and the content should be relevant to your target customers and catch their attention immediately. A good online experience is the key to keeping customers glued.
The website can invite some beautiful and handsome men to be the hosts. Post more videos and beautiful pictures. Of course, these beautiful pictures don’t have to be of sexy beauties. They can be photos of local attractions and streets that everyone is familiar with, so as to arouse everyone’s resonance and attract everyone’s attention.
The third weapon is the Jasper Sword; website content must be practical
The success of the Jasper Knife lies in its practicality, and the practical one is the most effective. In addition to being beautiful, the content of local community websites should pay more attention to practicality. Don't build your website into an entertainment community. Music, film and television, sports, entertainment, and gossip are all included, and they are all placed in some more prominent places. Just imagine, when a user opens your website and finds that the pages he browses contain a lot of things that have nothing to do with his life, but what he really needs cannot be found, will he come back a second time? Obviously not of.
Therefore, the content of local community websites should be more practical, such as more convenient information such as water calling, lock repair, fast food, second-hand housing, and housekeeping. And it should be placed in a more conspicuous section.
The Fourth Weapon: Passionate Ring: A comprehensive website to meet the diverse needs of customers
The sentimental ring is an emotional appeal. Today's websites can no longer stick to customers forever with a single function. Therefore, local community websites will tend to develop comprehensive functions and provide residents with a comprehensive range of functions such as making friends, information, entertainment, and shopping. Stop service. Webmasters have this weapon, so that all customers' needs can be obtained on the website. They can shop on the website, consume according to the consumption information provided by the website, discuss hot news on the website with friends, participate in activities organized by the website, etc. Meet the comprehensive emotional demands of customers. Lay the foundation for creating multiple profit models for the website.
The fifth weapon, the parting hook: focus on the local area, base yourself on the local area
The success of Farewell Hook lies in its focus, focusing on the local area, planning various community activities, expanding the influence of the website, and attracting more residents. In the end, the website will develop into an indispensable part of the lives of local residents. With the progress of society and political stability, people in cities now pay more attention to themselves, the demolition of the city, the people and things around them, and the city where they live. This is a very important trend. The biggest advantage of local news is that it has strong regional attributes and can easily attract people in the city. No matter whether they are advertising, activities or content, local community websites must focus on the local area, be based on the local area, fully explore local business opportunities, and continuously develop the website so that the website can better meet the various needs of local residents.
The sixth weapon: Overlord Gun: Courage, the belief that what you are doing is a meaningful cause
The overlord's spear lies in the word "brave", and webmasters also need the word "brave" when building websites. As long as a person has the courage to take risks, there will never be anything in the world that cannot be solved. Heroes throughout the ages were able to accomplish great things because of the word "courage." But courage does not come out of thin air, it comes from belief. Similarly, webmasters must believe that what they do is to provide services to residents and provide a better publicity platform for local enterprises. What you are doing is It is very meaningful, so that you have the courage to attract business, sponsorship, and cooperation.
The seventh weapon, the fist: To run a website, you need to be down-to-earth and run more and talk more.
The fist is the most primitive weapon and the most effective weapon. The webmaster must also inherit the most primitive business methods. The fist here refers to the webmaster's legs and mouth, opening the legs and opening the mouth. Webmasters should not work behind closed doors at home. They should go to more customers, solicit sponsorships, build relationships with local media, contact local government departments, and promote their websites. No matter what the occasion, they should be there all the time. Talk about the website and collect more local news and consumer information. Knowing more about the needs of local residents can become a powerful weapon for the website to attack the market. This article is collected and compiled by the webmaster of Liudian Paper Network ( http://www.lwfree.cn ).