As everyone pays more attention to online marketing, more and more corporate websites are now waiting to optimize their websites, hoping that their companies can really bring certain business orders from the Internet. Building a website is the main step for them to open the door to online marketing, and website optimization is the necessary way to open the door to online marketing! How to improve the website optimization capabilities of the website?
In the process of website optimization, many people often think that as long as they make external links to the website and add some friendly links, they can have a ranking position on the homepage. Putting most of the energy on the optimization of the external part of the website and neglecting the internal optimization work is wrong. In fact, this kind of thinking is wrong and often results in the website ranking not getting the home page position. After handling the internal optimization work of the website, and then starting from the external optimization, this will be a successful website optimization work. Let Liyang SEO talk about the internal optimization work of the website:
1. The choice of website domain name. A good domain name is also the beginning of internal optimization of the website. It should be short and easy to remember. For Chinese people, it is recommended to use pinyin domain name. When choosing a domain name for a Chinese website, try to use pinyin domain name!
2. Website speed. I believe I don’t need to say more about this. Everyone knows its importance. If your website often cannot be opened, it will be very fatal for both users and spiders. If a spider happens to come to your website, If it cannot be opened, your website may be demoted!
3. For website URL links, try to use static URLs and remove the "?" that spiders don't like. Spiders don't like this long string of database codes. Also, there should be no dead links in the website links to ensure that the links are smooth and do not affect the crawling of spiders!
4. Website directory hierarchy and bread navigation are established. It is best not to make the directory hierarchy too deep, so as not to increase the work of the spider and the depth of crawling! The bread navigation tells spiders and users where you are on the website, and you can return to the column page or the homepage of the website at will!
5. Website layout structure. Recently, I have seen why many websites did not rank well in the past. The main reason is that the website used to be laid out using tables, which resulted in the website being too large. We should try to use div+CSS layout.
6. Try to minimize Flash and pictures on the website. Be sure to use pictures and try to add alt picture attributes. If you can use words, try to use text descriptions, especially the homepage navigation of the website and the links at the bottom of the homepage. Also try to use as little js code as possible, as spiders cannot read js code yet.
7. The correct processing of website tags, title is the most important, and the word limit needs to be controlled. It can be within 35 Chinese characters, and 35 words must contain website keywords. As for keyWords, it can be said that search engines have ignored it now, but description still plays a certain role. This tag is mainly for website users, telling users what information, products, and services your website provides, and try to appear on the website. Keywords, this will help SEO!
8. Establish internal links on the website and link keywords. It is not necessarily necessary that all the text is linked to the homepage. It can be linked to the corresponding page of the website! In addition, on the article page, you can recommend some related articles to read, or popular articles to read. Try to maximize the spider's crawling. Don't let it crawl only a single page. Crawl multiple pages as soon as possible.
In fact, in the final analysis, the internal optimization of the website is to allow spiders to crawl the page to the maximum extent and ensure the smoothness of the crawl. As long as you implement the eight points mentioned above, the internal optimization work of your website will be perfect. Whether it is for search engine spiders or website users, internal optimization is very important, and it is also the key to determining the success or failure of website optimization! Author: Original by the webmaster of Guangzhou Clothing Wholesale www.shengzhuojia.com , please keep it here for reprinting!
Thanks to Liyang SEO for your contribution