I have been working at Dongguan Zhimei Plastic Surgery Hospital for a week. This is my first job, and I am very happy to work here. Recently, I have been posting external links and doing Baidu Q&A every day. Are these useful for the company's website http://www.dgzmei.com/ ? Are they effective? I also often wonder how to do SEO work?
In fact, people often say that the job of SEO is to add content and external links. Isn’t there a classic saying “Content is king, external links are emperor”. This is indeed the case, but it is difficult to do external links now. In the past, posting a URL in some forums was a very good external link, followed by the anchor text of the website, and later on, blogs, soft articles, etc. were used as external links. But except for the better effect of soft articles, other articles gradually lose much value unless quantity is used to replace the lack of quality; in the past, in Baidu Tieba, I knew that you could add any URL, but now as long as the URL appears I will delete your posts and severely ban your account. At the same time, everyone copied the content from me, and I copied from you, resulting in very few original articles. Baidu is slowly discovering such pseudo-original articles. In the past, it could be included very quickly, but now it takes a long time to include them. , or even not included.
Why do we do SEO? It is to bring IP and traffic to our website, and ranking is also to increase the number of IPs of our website. Let me talk about how to do SEO work from several aspects?
1. The website server must be stable. This is very critical. No one is willing to go to a website with a poor user experience. At the same time, it will also have a very bad impact on the company's impression. This company's website is like this. Bad, I guess their products and services won’t be much better.
2. Problems with the internal structure of the website. This is also very important. If the structure of the website you make is not what Baidu Spider likes, Baidu Spider will not come often, and the collection of articles on your website will not be much better.
3. Construction of internal links on the website. A good website has very strong internal links, such as Sina, NetEase, Sohu, etc. There are many benefits to building internal links. If the website contains more internal links, Baidu will naturally be very friendly to internal links, and the collection of articles will naturally be very good. At the same time, internal links can improve the access efficiency of Baidu Spider. Baidu Spider will naturally be very happy to take a shortcut and will naturally be willing to visit your website more. The construction of internal links is not just a matter of adding two links to a web page. It must be added naturally, such as frequent recommendations, the title of the previous page or the next page of the website, etc.
4. Construction of external links. It is very hard to do external links now, and it is not easy to find a good external link. Nowadays, external links include forums, blogs, bookmarks, soft articles, classified information networks, government websites, etc. I feel that these soft articles have the best effect, but they are the most troublesome to implement. If there are many people who reprint them, it will bring There are many external links and website IPs. At the same time, you can also post some external links in Baidu space. This effect is very good. It is Baidu's own product, and the natural weight given is also very good. There are also friendly links, which we cannot ignore. A high friendly link can be worth thousands of external links in the forum. This is very powerful. The website we are looking for should not have too many friendly links from the other party. Within 30, otherwise the weight will be very low.
5. Construction of website map. For a website, a website map can improve the inclusion of website content, facilitate Baidu spiders to crawl within the website, and increase the weight of the website. What we are doing more now is HTML maps. This language is relatively simple and Baidu Spider prefers it.
6. Baidu Knows, Baidu Tieba, and Baidu Experience to promote the website. I saw on a forum that a person used Baidu Know, Baidu Tieba, and Baidu Experience to bring 10,000 IP addresses to his website in a month. This is really very powerful. We must learn to use Baidu products to promote ourselves. website.
This is my opinion on several points. SEO is really changing all the time. We cannot face the website too rigidly. We must treat it as our child and constantly nurture it to make it stronger. Only such a website can withstand the wind and rain, and the ranking of the website will continue to improve. I also hope that the website ranking of Dongguan Zhimei Plastic Surgery can continue to improve. This is also my hope.
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