-
Corporate website promotion is very important for a company, especially for those sites that have just been established and do not have much traffic yet. Many friends have summarized website promotion methods before, but as time goes by, many new promotion methods have emerged. Often these new promotion methods are more effective in actual promotion operations. Currently, many web2.0 applications are extremely popular, and search engines are more friendly to web2.0 elements. Using web2.0 elements to promote your own site should be a key consideration for many webmaster friends. Of course, I am basing this on my recent experience in promoting printing enterprise websites.
1. There are already many articles on SEO and seo on the webmaster website. Newbies can learn more basic articles. On our company’s old website, the titles of many columns are actually the same, and they are not determined based on the content at all. Title, keyword stuffing is serious, this is a big taboo in SEO. The title must match the content of the page and be concise and clear. Use "|" or "_" to separate titles. Unified URL link format, appropriate description and keywords, RSS subscription function, rich and diverse site links, site map, and tags have all been improved in the new website. After completing these, submit your search results Stand.
2. Net picking (collection), this method is very helpful in the early stage of website promotion. It can increase the exposure of the website, attract spiders, and bring some traffic. However, you should also pay attention to the time of using net picking. Please take advantage of the peak period of online collection usage to collect beforehand. This will allow more people to see your collection. For printing industry sites, it is best to collect them in local merchant services.
3. Exchanging friendly links is very necessary for website promotion. Webmaster friends can add some QQ groups and exchange two of them every day. It is best to use similar sites. This has the best effect. For sites optimized for Baidu, exchange Friendly links look at the Baidu snapshot time of the other site. The faster the time, the higher the weight. For optimizing Google’s site, the best way is to look at the PR of his site. However, PR has a trend of being canceled recently, so you have to look at the site’s PR. External links, etc.
4. Paid promotion. Our company has been using Baidu bidding. For personal sites, we must consider the input-output ratio. Not every site is suitable for bidding. Once a new site is built and there is not much natural traffic, it will be fine. Get some traffic through Baidu bidding promotion, but the keyword setting should be slowly explored through your daily data analysis. This involves SEM, how to use the least money to achieve the greatest benefits and invest the least advertising fees. Get the best bang for your buck. By improving the quality of bidding keywords and improving the conversion rate of promotion, try not to promote keywords with broad meanings to achieve precise promotion. For example, I am doing picture album printing in Zhejiang. It is not suitable to use "picture album printing" as the keyword. This is too broad, which will inevitably increase the promotion cost greatly, but the conversion rate is not high. We should put "Zhejiang picture album printing". I will write about precise keywords like this in more detail in the future, as well as many paid keyword promotions.
5. To promote the industry navigation site, log in to the industry navigation site, or register for some corporate yellow pages, and then a page like a corporate store will be generated. You can publish product information, which has a good publicity effect on the website. In fact, for some personal sites You can also use this method to promote, not just limited to corporate industry sites.
6. Encyclopedia promotion, for corporate websites, you can create a Baidu Encyclopedia entry for your company brand, objectively introduce your company website from the perspective of a netizen audience, and then you can expand the introduction to company-related topics Information, don't forget to attach your company's link at the end. You can try Baidu Encyclopedia, Soso Encyclopedia, and Interactive Encyclopedia. Generally, it will pass after adding it a few times. Don't add links to the homepage. You can add inner pages. The effect is also good. It is not easy to add on the homepage. Once created, it will be a very authoritative promotion of your corporate brand.
7. For Weibo marketing and promotion, companies can also create official Weibo and go for certification. Sina’s current corporate users need to fill in a certification information form, an official application letter for corporate certification and a copy of their business license. Tencent’s Weibo certification is similar, as long as If you have relevant information about your company, certification is no problem. As a new marketing method, Weibo marketing is valued by more and more companies, and it will be very promising in the future. Develop your fans in the early stage. Of course, the first step is to accumulate your fans. To the audience, you must send something attractive, but it must be somewhat related to the products you will promote in the future, and not completely irrelevant. For example, our company is in the printing industry, so we can send some pictures of creative prints, personalized prints, etc. In short, we should also pay attention to accuracy in Weibo marketing, and we should not grab eyebrows and beards. The recently emerged Weibo marketing and promotion platform is still very good. It can be spread to many people with a small commission, which is very good for initial brand promotion. Effective, it is also one of the methods used by many large websites.
8. Classified information promotion, such as 58.com, Baixing, Ganji, Yideng, etc. are all good promotion channels. The published information can be quickly included and generally achieve good rankings. After publishing, you have to Refresh it every other day. An account can only post one message in the same column in a day, so be careful. Either you register multiple accounts, but be careful to change IP addresses, otherwise your account may be blocked.
There are many other promotion methods: such as email promotion, QQ group promotion, forum promotion, signature promotion, soft article promotion, and hype promotion. They are all clichés. Xiao Du said that the most important thing is to do a good job in website content and internal optimization, such as Once you have made good wine, good wine is also afraid of deep alleys. The most important thing to promote a website is to promote word of mouth. Once the brand is established, the website can live comfortably without relying on search engines.
The above are the main methods used by Xiao Du to promote the Yin Kung Fu website http://www.ygf.cn . I hope it will be helpful to everyone.
Thank you Xiaodu for your contribution