The author has built an SNS community for local students. The system uses Uchome from Kangsheng. The reason why I built an SNS community for this group is because I often have to deal with these students in my work, so I know them well, and the website is inconvenient. It’s revealed that after all, it is only for local students, so let’s talk about how to promote it. Please forgive me for any inaccuracies:
1. Preliminary investigation
In order to better set up the functional settings and feasibility of the community, I conducted a survey myself in the early stages of the website. You can design the content yourself, for example: Do you often go online? Do you know the popular SNS social networking nowadays? What are the websites? What do you like to do on SNS communities? Wait. After designing the survey content, don’t forget to attach the URL of your community to the survey form, and then go to the copy shop on the street and ask them to give it to you. Print 3,000 copies, not too many. Most of the students here are from high school and junior high school. Each school has 500 copies. Find school students or friends you are familiar with to use their spare time or after school to distribute them near the school gate. Of course, you You can promise that if they cooperate with the investigation and register online after the community starts, then they will be rewarded with VIP membership. Haha, of course the rewards are not limited to this one, you can do what you can!
2. Function settings
You have already conducted a survey, then you should get some inspiration from the survey results. I believe you should have a good idea of what functions the community should install, so be sure to set up the functions so that they can reach them to the greatest extent after they come. For example: when they register, you can first ask them to find out if there are any classmates in the same class or the same school, or automatically list several classmates in the same class after the registration is completed. Of course, this function comes with Uchome It can be achieved. The purpose of doing this is to make their newly registered friends feel a very familiar feeling.
3. Promotion strategy
After the preliminary work is ready, it’s time to start the actual promotion. Since I established an SNS community for local students, promotion is more convenient. Of course, local website promotion is also very targeted, mainly in the following aspects:
1. QQ group promotion
This promotion is very old-fashioned, but it is also very effective. The local QQ group mainly includes the following groups, local groups, and local school groups (of course there may be specific categories such as junior high school, high school, etc. in your location). In order to avoid being grouped by the group owner Delete posts or kick people out of the group, and calmly want to establish a good relationship with them. You can negotiate or cooperate with them. Anyway, as long as we achieve our goals, isn't it enough?
2. Tieba promotion
The method is similar to QQ group promotion
3. Small advertisements near the school
Posting small advertisements near the school is also a method you can try, but don’t be caught by the urban management!
4. Continue to conduct user surveys near schools during weekend holidays
This can also be regarded as a return visit to see if the students have any good suggestions for the current situation of the community, etc.!
5. Text-based advertising on local TV stations
It is impossible without a little capital investment. Choosing this method to broadcast text on weekend nights will also have a certain effect!
6. Open a campus life area
Recruit students as service staff of the website. Each school or even each class has some students who are well-informed or like to collect some interesting things. Give them a promise to publish interesting stories about what is happening on campus in the community when they are free. Anecdotes, so that many students will be very interested in watching them online; of course, if you don’t have to worry about space, you can also set up a video section to allow students to record some interesting things that happened on campus in the form of videos. Upload to the community so that they will be more sticky to the community!
Let’s talk about this first this time. Next time I have time, I will write an article on how to achieve small profits for your reference. If there is anything wrong with the above content, please forgive me!
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