Xiao Hei is an intern engaged in online promotion work at a training institution. After all, Xiao Hei has little work experience, but Xiao Hei is an e-commerce major and often visits zac's blog, so Xiao Hei has always believed that online promotion is a good job. For Xiao Hei, it is not a difficult task, even though he is just a novice. The first job when I get to work is to promote the school’s projects: certified public accountants, accounting job certificate training, on-the-job graduate students, etc. But in fact, online promotion in the training industry is more about online posting, so:
The first step is for Xiaohei to find out which websites his competitors are posting on. This is easy to find. Xiaohei divides it into several categories: classified websites, such as 58, Baixing, etc., education and training information websites, such as Feilong Training Network, Learning Network, etc. And some local forums, such as Donglin Academy in Wuxi, Shibawan Forum, etc.;
The second step is to write information for company training projects, and then publish the information on these classification networks and information networks. The purpose of publishing information is to get a good ranking in search engines, so a certain amount of information needs to be included in the information. Keywords, and the most important thing is the keywords in the title. For example, in the project I did "Wuxi CPA Training", through the analysis of the search engine results, the title without splitting the keywords ranked better than the one with split keywords. .
The third step is to write soft articles for well-known local forums. The reasons why Xiaohei chooses well-known local forums include:
Well-known forums have a large number of visits; it is difficult to place advertising posts in the forum for a long time, except for spending money; articles in well-known forums are also very easy to be included. Of course, some forums are merciless to soft posts. Many times when posting in a forum, your relationship with the moderator and luck can determine the life of the post.
After completing the above three steps, you can basically see the company’s information on local websites, but unfortunately, search engines do not buy all websites. According to Xiaohei’s observation:
There are many classified information websites, but only a few can be included in search engines in a timely manner. Xiaohei summarizes: Classified websites such as 58, Baixing, Ganji, Word of Mouth, List Network, and Yideng.com are favored by search engines; the update function of classified websites , being included by search engines does not mean that you can get a good ranking. At this time, the time update function of the classified website will help the information improve its ranking. Currently, the list network is supported for free, and the word-of-mouth network has a limited number of updates, while the common people, 58 is required to pay a certain fee.
The inclusion results of keywords participating in Baidu's bidding ranking are updated very slowly. For example, under "Wuxi Accounting Certificate Training", the inclusion results are updated very slowly, and it is difficult for new information to obtain good rankings.
Xiaohei’s personal views on online promotion in the training industry:
It is still necessary to invest appropriately in online advertising. The forms include: purchasing keywords, forum text ads, forum picture ads, etc.; to use a sentence from the predecessors, online promotion is not an immediate thing, but requires a certain network cultivation period. .
The personal space of the author Jisu Xiaohei. This article only represents the author's opinion and has nothing to do with the position of the webmaster network.