User stickiness is an important indicator that many webmasters pursue. High user stickiness can not only effectively increase visitors' favorability of the website, but also gain visitors' collection and memory of the website. At the same time, high user stickiness is also a good indicator for webmasters. An indispensable tool for increasing income. How to improve user stickiness, increase visitor interest in the website and increase the goodwill of the website. I believe that every webmaster has his own opinions and methods. Today, I will only take my own Blessings Article Network as an example to talk about how to make good use of the existing website. on-site resources to improve user stickiness.
1. Good design, clean and beautiful pages
Presumably this is the top priority for every website. Take a look at A5 and chinaz, which webmasters visit most often. They attach great importance to the design of web pages and all have pages that look relatively refreshing. Although not every webmaster has enough skills to design well, in any case, they cannot make some low-level mistakes, such as garbled pages and random stacking. Sometimes I see a web page in which the layout of various parts is obviously misaligned, which greatly affects reading. Sometimes I can't even find the main content.
Therefore, I would like to remind all webmasters that when designing a web page, test it twice more, find a few more people to test it, use different size monitors to test, use different size monitors to test with different resolutions, and change different browsers to test. Reduce display abnormalities as much as possible.
Take Blessings Article Network as an example. After I first modified the homepage template, there were many display misalignments. Although the display was normal on the author's own computer, after testing with other friends, I found that there were many display abnormalities. Modifications have basically corrected most of the display misalignments, at least without affecting access and viewing of the main content. (If any friend still finds the misalignment, please let me know, thank you very much)
2. Enrich website content and make it interesting for visitors
Many webmasters may only build websites to make money from advertising, rarely update articles, and the content of the website is not substantial, causing visitors to read one article and then leave because they can't find what they want to see or are interested in. Therefore, as long as you care about your website, you should keep it updated, improve and enrich the content of the website, so that visitors can see it. Only by seeing it, can you make money.
Just imagine, if your website is running theme ads such as Baidu and Google, the content of these ads is constantly changing, changing after every article and every refresh. If each visitor can see a few more page content, then there will be many more opportunities for the advertisements he wants to see to appear.
Take the Blessings Article Network as an example. At the beginning, because the content on the site was relatively simple and not rich, visitors came in to read an article and then read it without any relevant content. As a result, the PV: IP of the website was basically equal to 1. However, after a period of time, After the construction and supplementation, PV:IP has reached 4. This is because there is still a lot of related content on the site. Now that it is here, why not take a look? At the same time, the click-through rate of ads also increased.
Therefore, it is recommended that all webmasters update useful articles and relevant articles reasonably so that visitors will not want to leave. At the same time, we must make good use of functions such as “latest articles”, “recommended articles”, “hottest articles”, and “related articles” to provide a good user experience.
3. Set up good advertising spaces, enrich the website, and earn more
Making money is what every webmaster wants to do, but only by being reasonable and thinking carefully can you make more money and make it easily. The author has written several articles before to discuss the setting of advertising spaces on the site. Here I will briefly talk about the principles of setting up advertising spaces.
For article-type websites, on the homepage, advertising spaces can be set in a variety of ways, but they must be reasonable and avoid excessive flickering. On inner pages, try not to add advertising spaces in the middle of articles. You can add ads at the top and bottom of the article, and make good use of the ad space on the right or left side, without wasting it, but not excessively. At the same time, it is recommended that webmasters use an advertising space to make some public service advertisements, which will greatly increase visitors' goodwill towards the website.
Taking the blessing article as an example, there are several advertising spaces set up on the homepage, and the one at the top has the best effect. In the advertising spaces on the inner pages, the previous advertising spaces in the middle of the content have been removed, and advertising spaces have been placed at the top and bottom of the article. The top advertising space has the best effect. At the same time, every holiday, this site will place a public service announcement in the advertising space on the left side of the navigation bar.
4. According to your own situation, organize some small surveys or activities to increase visitor interest.
This needs to be based on the actual situation of your website to see if you can hold some small surveys or small activities to increase visitors' interest in the website and obtain higher user stickiness. Taking Blessings.com as an example, after adding member points gift-giving activities, the number of member registrations on the site has increased significantly compared with before.
That’s all for today’s discussion. Webmasters are welcome to share and make corrections so that more webmasters can benefit.
Source of this article: Jiaquanquan Information Network ( www.jQQnet.cn ).
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