Nowadays, the prospects of classified information networks have been increasingly favored by Internet companies and grassroots webmasters. A large number of webmasters have flocked to it, and the market gap for classified information has been quickly filled. However, despite the good prospects for classified information, more than 80% of websites today are still small in scale, unable to develop, and have not entered the profit period. In this regard, I will elaborate on my personal opinion.
1. Website positioning error
A website needs to have a good positioning. Factors such as geographical location, economy, humanities and culture all determine the development prospects of a website. Therefore, website positioning is the top priority. It should be positioned according to the actual situation. If you are in a small The county has a population of 300,000 to 400,000, and there are no large enterprises in the county. If you build a recruitment website, the amount of information will not be too much, and there will be no income. Therefore, when we build a website, we must consider all aspects.
2. Don’t take the cake from the tiger’s mouth
For some big cities, they are the key development targets of some large-scale classified information networks, such as Cheng58, Ganji.com, and Koubei.com, which are all websites that have received tens of millions of dollars in financing. As grassroots webmasters, we do not have the funds to compete with them, nor do we have that much Big teams come to compete, so don’t steal the market from their mouths. Confidence is good, but overconfidence is arrogance. But this does not mean that we cannot build websites in these big cities. Before doing so, we must investigate the market situation, find out the websites that compete with you, analyze them, find out their weaknesses, and fight back based on the weaknesses, such as domestic The well-known information network, Haobangjia Housekeeping Network ( www.homekey.cn ), is a Xiamen company. The competition among local classified information networks is very fierce. Information such as job recruitment, housing sales, and second-hand transactions are all shared by major websites. It is very difficult to compete with those tens of millions of companies to compete for the market. Haobangjia Home Economics Network found a new way. In view of its shortcomings of less home economics information, it quickly built a website focusing on home economics information. In the past three years, it has already had Great visibility.
3. Website management and interpersonal relationships go hand in hand
Many webmasters operate their websites behind closed doors. They are only interested in website traffic and technology and are not good at communicating with people. China is still a society of interpersonal relationships. As the saying goes, many friends lead to many paths. I have established one locally. On a local website, I met a friend by chance and had two drinks together. During a chat, I mentioned that there were still a few advertising spaces on my website that were not rented out. Unexpectedly, a few days later, the friend introduced me to After joining two large companies, their bosses were very happy and directly paid the advertising expenses for a year, so having a good relationship network plays an important role in the development of the website.
If you can do the above three points well, then your website will develop. Only when the website is popular can your website achieve profitability. Making money is the purpose of making a website, but don’t regard making money as the core of making a website. The central idea of website management must be Focus on customer needs, not money needs. Having said a lot, let’s get down to the topic. Once a classified information website has reached a certain scale and has traffic, how can we use this traffic to make money? Below I will talk about some methods
1. Make money by publishing information
Maybe many webmasters will object to this, thinking that netizens will not spend money to publish information. According to the current situation of most classified information networks, it is true that if a charging system is implemented, there will be many websites and no one will publish information, but why won’t netizens spend money to publish information? What about money to publish information? It’s not that netizens can’t afford it. There are many intermediaries in any region. They charge intermediary fees for publishing information, which can even be several hundred yuan per item. But your website only charges a few yuan per item, which is more than ten yuan. It is much cheaper, but why do they still not recognize it? The reason is that netizens do not trust your website, and they are not sure whether your website can bring effects to their information. If there are two companies doing it for you One agency charges a few hundred yuan, and another agency charges more than ten yuan. I think anyone who is not a fool will choose the second agency. So if you want to charge for information release, then you must let your netizens see the effect on your website.
2. Cooperate with intermediary companies to make money
If you feel that it is difficult to implement the first one, you might as well consider this one and cooperate with a local intermediary company. The intermediary will use your website to publish classified information and give you a commission based on transaction volume or monthly payment, which will expand the content of your website. At the same time, it also expands the transaction volume for intermediary companies, achieving a win-win situation for everyone. As far as I know, an intermediary company’s intermediary fees can range from a thousand yuan to tens of thousands of yuan. Dozens of transactions a year can be enough for you to earn It's tens of thousands or hundreds of thousands of yuan.
3. Look for business opportunities and use the website platform to sell products
The classified information network has a large amount of information every day, and it also has a lot of popularity. Webmasters can cooperate with merchants to sell products and earn profits based on local consumption conditions.
Building a website is hard work, but building a website is not just about hard work. As webmasters, we must explore business opportunities in website management, seize business opportunities, and use wisdom to gain gains.
The author fell $ Tianyi's personal space. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.