How do decoration websites make money?
There can be many profit models for a website. You can make money through advertisements from advertising alliances. This type of advertising is divided into the CPC model that charges based on clicks, the CPA model that charges based on registration or download volume, and the CPA model that charges based on impressions. cpm model, cpd model that charges based on days and cps model that charges based on sales; you can make money by directly placing advertisers' ads. This requires the website owner to have a greater influence in the industry or region, otherwise there will be no ads. If you are willing to buy advertising space on your site; you can also make money by charging for value-added services. For example, there are some educational websites where many test papers can be downloaded for free, but the test papers of the latest year can only be seen after paying; There are also profits from mobile value-added services or direct e-commerce profits. The above profit models have been introduced, so which ones can be used on urban decoration websites? Or, do urban decoration websites have their own unique profit models? Or do urban decoration websites have their own unique ways of adopting these profit models? What about the features?
Personally, I believe that urban decoration websites have the following profit models:
One is advertising! Yes, every website’s money-making model may ultimately rely on advertising to make money. If an urban decoration website has influence and traffic, then a large number of owners will check information and read the content here. These owners happen to be the potential customers of decoration companies in this city, so it is perfect to place advertisements for decoration companies. In addition, you can also place advertisements for companies such as building materials and sanitary ware. Of course, the prerequisite for advertising is that the urban decoration website must have a certain influence in the city, otherwise no decoration work or building materials company will be willing to spend money to advertise.
The second is information. At present, many decoration websites charge for selling the owner's information. For example, Dalian Decoration Network http://dl.zhcoo.com charges fees by selling information. The characteristic of this model is that the website attracts owners to publish bidding information on this platform, and if the decoration company wants to obtain this information, it must pay to become a member; or it can directly spend money to purchase, how much does each owner's bidding information cost. Of course, operating this model is more difficult than relying on advertising, because it is a step more complicated. However, since this is more beneficial to the decoration company, this is the model currently adopted by many of the more influential decoration websites.
The third is value-added services. At present, there are also some decoration websites that charge for value-added services. For example, on some urban decoration website platforms, decoration companies can register their own company homepage, but if they want to obtain more permissions, such as through real-name authentication, binding first-level domain names, publishing case pictures, etc., these are all value-added services. It can only be obtained after paying the decoration company.
The fourth is to divide. In fact, this is a profit model that decoration companies like most, but it is relatively difficult to operate. The so-called sharing means that every time the website introduces a business to the decoration company, it will extract a certain percentage of commission as its own compensation. Since this method requires the website owner to do a lot of things, such as controlling the operation process, etc., it is a relatively complex model.
Decoration websites are booming
With the in-depth development of the Internet, various models of websites have been tried again and again by millions of small webmasters or small and medium-sized Internet companies. The large market has been eaten up by Internet giants. Large and comprehensive models, profitable models The field has basically been divided up. Even if there is still a share that can be mined, it is a matter for large Internet companies. Therefore, small Internet companies and individual webmasters have begun to pay more attention to small fields and industry websites. As a result, various types of subdivided industry websites began to spring up like mushrooms after a spring rain, including decoration industry websites in various cities. The so-called urban decoration website refers to a website with decoration as its main content or operation object. It can be a media, a platform, or a simple content system. For example, the Shijiazhuang Decoration Network http://sjz.zhcoo.com I run is an urban decoration website. The urban decoration website can be said to be a life service website, because it is indeed closely related to the lives of citizens; of course, it can also be said to be an industry website, because after all, decoration is an industry under the real estate industry that is not subdivided. The current form is that a large number of decoration websites, large and small, have emerged in various cities. National decoration industry websites such as Zhuangku.com have begun to be deployed in various cities across the country. The competition is intensifying day by day. Since we are in competition, a winner has not yet emerged. Moreover, the decoration industry is extremely local, so small Internet companies and individual webmasters may not necessarily be at a disadvantage in the competition with these national websites.
Decoration websites in different cities apply different profit models
First of all, for small cities, the market for the decoration industry is limited, there are few owners, there are few houses that need to be decorated, and there are also few decoration companies. In this case, the best profit model may be the fourth one mentioned above, which is the sharing model. This is because owners in small cities will not post much bidding information on the website, so it is not worthwhile to charge for selling information. The website traffic in a small market is also limited, and it is difficult to maintain the operation of the website by advertising fees. Therefore, the greatest possibility of profit lies in value-added services and sharing. In fact, the reason why decoration companies under the value-added service will accept value-added services , is also based on website traffic, so only the sharing model is the most suitable. Personally, I think that the main purpose of decoration websites in small cities is to gain traffic and then introduce customers to decoration companies to collect commissions. This is the best way.
Second, for medium-sized cities, both charging based on selling information and charging based on sharing are more appropriate. Because first of all, medium-sized cities have a certain market guarantee, and there will be no shortage of bidding information from owners, so the information can be sold. The city is not big, and if it is profitable according to the sharing model, the decoration website will be relatively easy to control the process of contact between decoration companies and owners. Of course, in this case, if the market performs well, you can consider developing some value-added services as a way to make profits. If the market performs generally, there is no need to bother with development.
Third, for big cities, since the market scope is large enough, there will definitely be relatively more bidding information from owners, so the model of relying on selling information is feasible. As for the sharing model, there are many decoration companies in a big city, and the city is also very large. Therefore, the process of contact between decoration companies and owners and the decoration process are more difficult to control, which results in the operation of this model in large cities. The difficulty is greater. In addition, in a large market, it is feasible to develop value-added services and charge for them. Because there are enough decoration companies, there will always be decoration companies with higher requirements for the website.
The personal space of the author Second Ocean