The current Internet creates tens of thousands or even tens of millions of websites every day. As an individual webmaster, you circle around search engines every day, trying to get a certain amount of traffic from it and then convert it into value. This way, you can effectively convert the traffic into actual value. What about the income? Internet promoter Bride analyzes the current personal webmaster form based on the actual income changes of her website (masters passing by, tutorials for newcomers):
The current personal websites can be roughly divided into two categories: business websites and life websites.
The so-called business station refers to: providing its own technical services, or selling certain products, etc. For example, some websites currently provide services such as website optimization, SEO, and online promotion. Specific income comes from technical services provided or products sold.
The so-called life website: a website that gathers some like-minded netizens based on their personal preferences or netizen preferences, or a regional website. The basic income of such websites comes from advertising sponsorship and advertising alliances.
So these two types of websites are suitable for realizing the discount of interests? The first type (traffic + service = income), the second type (traffic + advertising = income), the premise is roughly the same, traffic. The traffic mentioned by Tokyo Bride refers to effective Traffic refers to the traffic that can convert potential customers. The other kind of traffic refers to the traffic that looks real but cannot achieve benefit conversion by using certain software or technical means and mutual brushing platforms to achieve Alexa improvement.
So how to obtain effective traffic: crowd positioning + effective promotion.
Crowd positioning is not difficult for the first type of website, because the first type of website itself provides services and can be targeted at the people who need services. For example, Yiren Internet Marketing Training Academy provides online marketing training and other related services, so there are ways to obtain effective traffic. It means optimizing related keywords and promoting it to the precise people who need such services.
The second type of website gathers people based on interests and hobbies, so topics are the guarantee for gathering people. So how to promote and place advertisements? The Internet Promoter Bride provides the following effective publicity models and advertising forms:
Effective publicity is achieved through precise advertising to achieve reach and conversion rates. Effective modes of website publicity based on crowd positioning include: QQ group emails, SNS groups, post bars, and forums.
1. QQ group mail. QQ is a gathering place for groups with the same hobbies and sharing the same technology or services. For this kind of promotion, do not blindly post advertisements in the group. Try using QQ group mail. The arrival rate is almost 100%, unless they Set rejection. After arriving, there is usually a pop-up box to remind you of new emails, and the open rate is also higher than that of ordinary email marketing. The key is to accurately target the group and achieve a high conversion rate.
2. SNS groups have basically the same principle. They are all gathering the same people, and reasonable methods lead to very high conversion rates.
3. Tieba. The weight of Tieba is relatively high, which is of great benefit for external links and guiding traffic, especially in the more popular Tieba, such as the currently popular World Cup and other Tieba, which have many fans. If your website happens to provide This type of topic will attract registrations and popularity quickly during this period.
Fourth, the forum must also be suitable for providing information for its own website, and it must provide information suitable for the needs of such groups, so that the effective conversion rate is high, and the investment-output ratio for marketing promotion is high.
After the website has a certain group of people and traffic, it is necessary to start to embed advertisements in the website. The premise is the same. General advertising (monthly, annual and period) is no problem. If you run an advertising alliance with click-based ads, at this point You should be careful when choosing. Currently, the major advertising alliances are: Baidu and Google. In terms of precise matching, Google's matching degree is much greater than Baidu's. Another beneficial point of high matching is the click-through rate. If the target group is relatively well positioned, the click revenue of the advertisement will also increase accordingly.
In other words, after effective promotion + advertising, long-term maintenance of the website is required. This is similar to QQ groups. Generally, when we join a group, we will talk about everything at first and become very popular, but eventually it will become silent. Then fresh blood is needed, so for novices, after the website has gained some popularity, it should increase its efforts in publicity, soft article promotion + topic guidance on its own website. For popular topics, you can refer to Baidu Hot List and use certain topics Maintain the popularity of the website, then write soft articles to embed the website address, and publish some popular and high-weight websites. This process of reprinting will increase your external links, and at the same time, exchange friendly links on a regular basis and update the website.
The most valuable thing about building a website is persistence. Generally, if you persist for four to five months, you will get benefits. Whether it is your own skills or actual income, as long as you maintain it carefully, things will gradually get better.
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