In the PK between Tencent and 360, we will not discuss which one is right or wrong. Just because of the so-called 3.6 million trolls frantically posting on the Internet, the "Internet pushers" were instantly pushed to the forefront and became a scourge. For a time, everyone was shouting, and people engaged in online marketing and even online promotion clarified that they were afraid that they would be related to online promoters.
It is undeniable that people who are engaged in Internet promotion work will regard Internet hype as an important task. In the basic project of this work, online reposting and posting are an essential element. Can they post reasonably and in large quantities? Top posts are the decisive factor in determining the effectiveness of hype. These operating techniques are also widely used in various hype plans. From this point of view, as a method of network communication, the starting point of Internet hype is not wrong.
Why are there so many negative effects on Internet promoters now? This is because this industry has just emerged, and it is difficult to ensure that everyone's operating methods and purposes are correct and just. There is nothing wrong with creating a hype to entertain others and yourself without harming the interests of others. Increase visibility, enhance brand influence, and complete an online marketing process in a subtle way. Unfortunately, some people with ulterior motives have resorted to this method to convey improper information requests.
Two bad methods have led to netizens' rejection of Internet hype. One is the hype of deception and false information. Netizens will eventually feel that they have been deceived, which will create atmospheric emotions. The famous "perfume girl" incident at Beijing Foreign Studies University a long time ago is a well-known hype to deceive the public; the second is commercial hype with the purpose of attacking competitors, fabricating lies for opponents and through a large number of reposts, causing the opponent's Credibility crisis, so as to obtain benefits from it, such as the case of 360's 100,000 navy troops this time. These two situations have greatly damaged the positive image of online hype. So much so that he was denounced as a scourge.
Internet hype itself is an effective way to guide Internet public opinion. Sadly, public opinion itself has begun to resist Internet hype. Internet promoters have become street rats, and they have created a crisis of trust. This is very detrimental to the development of the industry. We must see the positive side of things. The Internet promoter industry has its inevitable value, but it just needs to be regulated.
Our lives are boring and we need some new and interesting things as entertainment, which can also be used as conversation topics after dinner. That’s why waves of Internet celebrities and popular Internet events continue to appear and happen. Fundamentally speaking, people have a need to obtain novel information, and Internet promoters have integrated this need of people very well. , displayed through different expression techniques, to meet the needs of the public netizens. To some extent, this is a win-win, otherwise wouldn’t our network be too boring?
Of course, whether offline or online, there is a "group unconsciousness" in the process of communication. When many people are doing one thing, people around them will probably join in and add fuel to the fire. Therefore, after reasonable guidance is provided in the early stage of an Internet hype, in the later stage it is basically the spontaneous behavior of ordinary netizens, that is, the unconscious behavior of the group. However, if it evolves into "cyber violence" or "cyber underworld", it will deviate from the original intention of the hype and be tantamount to scolding the street.
360’s 100,000 trolls are just the pinnacle of public outrage caused by Internet promoters. It is not the first, nor the last, but we cannot stop eating because of the fear. We hope that the industry can self-discipline and strengthen restraints, so that Internet hype can return to the normal track. Please believe that the Internet promoter industry has just started. In the future, more and more people will invest in this industry, especially webmasters engaged in Internet marketing, who may enter this field. We look forward to everyone working together to guide the industry in a positive direction. develop in a healthy direction.
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