After the popularity of classified information websites, group buying websites seemed to become the favorite of webmasters overnight. Even A5 has established a group buying website in the webmaster circle. According to incomplete statistics, in June this year, the number of group buying websites suddenly increased by nearly a thousand, or even more, but it has to be said that most group buying websites are not doing well. If you want to build a successful group buying website, you need to solve the following problems:
1. Group purchase products
Choosing a good group buying product is the focus of the group buying website, and the product needs to be something that everyone needs. Especially in the early stages of group buying, try to choose products with lower prices and more discounts, which are popular but not lacking in features. Only in this way can we attract more consumers' attention.
2. The credibility of group buying websites
For a new group-buying website, most consumers will be hesitant about the website. Therefore, in the early stages of a group-buying website, how to make consumers trust your website is the top priority.
First of all, you can group buy some products with a relatively low price, even a few yuan or more than ten yuan. Most consumers will participate in the group buying with the attitude of giving it a try. Once the first purchase is made, the relationship between the consumer and the website will be established. A trusting relationship. Don’t underestimate this trusting relationship. Although the price of the products he purchases is not high, for consumers, this means that your website can be trustworthy.
Secondly, establish your own group buying QQ group, and bring all the consumers who want to buy and have bought into the group. In this way, people in the group who have not purchased will be influenced by it, and slowly you will find that there are many consumer groups on this group buying network, and they will be interested in the website. Doubts will gradually be lifted
Strong after-sales service, because most of the products are physical products, so quality problems will occur. When purchasing in a group, it is necessary to indicate the after-sales problems of these products. After-sales problems also measure the credibility of a website. If a consumer purchases If there is a problem with the group buying product, then it will spread, one spreads to ten, and ten spreads to a hundred. In this way, the credibility of the website you established in advance will be destroyed. So here I want to explain that when choosing group buying products At the same time, try to choose some big brand products. Their quality and after-sales service are still in place. This can save your website a lot of trouble.
3. Group purchase payment method
The payment method must be flexible. Now Taobao has occupied most of the e-commerce market, so most group buying websites choose intra-city group buying. One advantage of intra-city group buying is that the delivery and charging methods are more flexible and faster than Taobao. Today's mainstream group buying payment methods are generally Alipay, Tenpay, online bank transfers, and cash on delivery. The group buying website can cooperate with some couriers in the same city and let them help with delivery and collection. This way, marking "cash on delivery" on the group buying website will be more attractive to consumers.
4. Powerful publicity
With the above points in place, the only thing left is to let more people know about your group buying website and group buying products. Nowadays, the mainstream promotion methods include QQ group promotion, forum promotion, Baidu Zhizhi, Tieba, etc. For group buying network promotion, I prefer QQ group promotion. In the early stage, you can get dozens of QQ accounts, and add about 20 to each account. For local QQ groups, choose a group messaging software so that as long as you hang up the phone, it will automatically promote for you. Secondly, you should pay attention to skills when promoting. The best effect is to make the website promotion into QQ emoticons. This way it won’t arouse everyone’s resentment, and it won’t cause you to be deleted by the group owner. Because this article mainly talks about group buying websites, I won’t go into details about promotion.
The above methods are some of the conditions that a group buying website needs to have, but if you want to make the group buying website bigger, you need a cooperative team and financial support. After all, a person's energy is limited, no matter you are capable, you cannot I did everything by myself, and finally became an AD: I want to find a job in a team or company in the near future. I am good at online promotion and website operation. QQ: 3530723
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The author fell $ Tianyi's personal space. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.