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Remember what I said: On the Internet, you are what others say you are. A good reputation can bring you huge economic benefits. Likewise, there are two sides to everything. What should we do when someone denigrates our brand on the Internet? This is actually also called "negative news", and often negative news is a very important factor that harms the interests of our website.
I remember very early on, there was a brand selling locks abroad called Kryptonite locks. The lock was selling well until a man named Chris Brenman claimed that he could open the Kryptonite lock with a ballpoint pen, and he recorded the steps to open the lock as a video and uploaded it to Youtube! After his efforts, it spread on the Internet, so much so that when searching for the keyword Kryptonite lock, words such as "ballpoint pen opens Kryptonite lock" appeared. What a big joke! For example, if you want to buy a certain weight-loss drug and want to know its efficacy, the first page of the search results will appear: instead of making me lose weight, such-and-such weight-loss drug made me gain 20 pounds! I don't think anyone will buy it anymore.
As you can imagine, Kryptonite lock's business has dropped significantly due to too many negative news on the Internet, fewer and fewer customers. Compared with Kryptonite locks, Dell is much smarter. In the early days of the Dell brand, there was a lot of negative news. The most terrible thing is that Dell also offended Jeff Jsrvis: a famous A-level blogger. This blogger published an article titled Dell Hell, which described how bad Dell was, so much so that the article remained on the first page of Google search results for a long time. But Dell did not avoid this problem at all. Instead of letting it go, they carried out various activities on the Internet to the greatest extent possible. Through these activities, they try to fill the first page of search results with more positive, positive information. Although the search results cannot be erased, we can put more positive news on the first page of the search results! In other words, it is really a good idea to push Dell Hell to the second page of search results, or even further back. Facts have proved that Dell is correct. The article titled DELL HELL has long since disappeared without a trace!
So, how do you eliminate negative news? A very simple truth: use content to compete with each other. While you can’t remove negative content, you can emphasize positive content. While you can't rewrite yesterday's news, you can create a plan to create new, more relevant, and more recent news. There is no way to immediately extinguish negative content in search results. Only with time, bad results can be pushed further and further down the search results, and eventually be replaced by fresher results.
Author: Xiaoyu Please keep the source for reprinting: http://www.ddzq.net/?p=306
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