A good website, a website that can really attract the attention and popularity of users, is not only about having beautiful and gorgeous pages, but more importantly, it must have an accurate and distinctive theme so that users can get or understand what they want on your website. things, so that he will come to the website often and accumulate popularity for the website. Users are traffic, and traffic is the blood of the website. Only with blood can the website survive for a long time. The reason is very simple. This is like students writing essays. Some students use very simple and clear language to describe the ins and outs of the whole thing around a central theme, while some students use very gorgeous words to describe the same thing. As a result, This kind of gorgeousness did not get high marks because his essay gave the impression that he was piling up gorgeous words to show off his vocabulary instead of really describing the matter. Therefore, when we build a website, we must highlight the theme and not pursue beautiful and gorgeous pages. We must pay attention to the content. You can look at those successful websites. Their pages are quite simple and popular. It gives users a good intuitive feeling. If the page is too dazzling, it will make users drift away. So in the early stages of website planning, how should we accurately position the website theme? Let’s take a look at what aspects we can start analyzing.
1. Analyze the website’s business model
In layman's terms, the business model of a website is the profit model of the website. I simply divided them into three categories:
①. No money, no connections, no business skills and poor eloquence. There is only one profit model for websites for this group of people, which is the advertising alliance. To be precise, it is CPV and CPM. The prerequisite for making money is to be able to build a high-traffic website, which requires hard work and promotion day and night. Nowadays, most advertising alliances have VIP channels. If your daily IP can reach more than 20,000, you can usually directly receive large orders. It is very easy to earn 10,000 yuan a month from this income alone. Such as picture sites, download sites, movie sites, etc., it is easy to generate traffic for this kind of site, and it is very suitable for working alone.
②. Sufficient funds and wide connections. If this kind of people want to build a website, they can form a team. You don't need to know those tedious div+CSS codes, how to design this web page, and other specific details. As long as you make full use of your connections to promote your website and attract sponsorship, master some Internet marketing knowledge and work hard, success is not that far away. Suitable for building portal sites, local sites and other large websites.
③. Good business ability and superb online marketing skills. Funds are not a problem for this kind of people, and funds can be easily turned around in the hands of such people. For example, if you open a website for the machinery industry, if you can attract all local machinery industry companies to the website for sponsorship, will funding still be a problem? This type of people are suitable for opening industry websites and professional websites, based on the industry expertise they are familiar with.
2. Analyze the current market size of the Internet.
I remember when I was choosing a major in college, there would be many popular majors and unpopular majors. In fact, popular and unpopular is just a matter of time difference. What is popular today may be unpopular tomorrow. We should keep in mind the words of teacher Jiang Likun: "When building a website, don't follow the popular ones, do what is unpopular, and do what others have not done." Although the Internet is developing very rapidly and covers almost all industries and fields, there are still many untapped areas. As long as you pay attention, you should be able to find them. Just like group buying has been popular since last year, even the current mainstream Internet giants have intervened in this field. Individually, you cannot compare with them. Therefore, when we build a website, we should not blindly follow the trend or follow the path of others. Take the road no one else has taken.
3. Consider the needs of users
This means that if the public needs something and there is no place online that can satisfy them, we can do it. For example, as soon as the variety show "If You Are the One" was aired, it immediately set off a craze. The more far-sighted dating websites and dating websites were immediately inspired. However, the large and small dating and dating websites that appeared later were rarely successful. Even if it succeeds, it will only be done with money. Therefore, when we build a website, we must have the judgment and foresight to meet user needs. Another example is watching movies. In the past, people used to download movies from the Internet in addition to going to the movies. There is a waiting process for downloading. Some users want to find it right away. Can watch, in this form "online movie" was born, it met the public's requirements and won the love of users. Another example is that a user wants to watch the latest movies, but these movies cannot be downloaded online, and the tickets to go to the movies are very expensive. What should I do? In this format, Xunlei Kankan has launched a VIP cinema function. A newly released movie may cost 50-100 yuan to go to the cinema. But in a VIP cinema, you may spend a few to more than ten yuan to watch a movie. Latest movies in HD. So he also won the favor of users and occupied the market. So as long as we identify the opportunity to meet user needs, we must take action. Also, don’t expect the website to help you make money for your whole life. The Internet is developing very rapidly, and it is quite good to be able to make money for you for 2 to 3 years.
4. Analyze the competition in the website industry
Competition exists everywhere in our lives, and so does the Internet. Competition exists everywhere for survival. As an individual or a team that is not very well-funded, you can choose areas with low competition, such as those that are relatively popular, such as group buying, dating websites, etc. It is best not to do this. Of course, this is not to say that you can’t make money in this way, it is very difficult to succeed, and it is very difficult to do so. It’s hard to stand up on the Internet. In comparison, current industry websites are relatively weak, and many industries do not have a good industry website. This is a large area to be developed, and you can give it a try.
In short, the positioning of the theme of this website should be cautious, think more, and look more on the Internet. No matter how much time you spend on it, it is worth it. Whether you are building a website or doing anything else, don’t do it when your head is hot. Let's start looking at it. We need to think hard and analyze more. There are advantages and disadvantages. That's all. This article is provided by Xingkong, editor of the women's fashion online website, Xingkong's blog www.fashion169.com/zdmblog . I hope to share my experience and skills in online marketing with like-minded friends.
Thank you Xingkong for your contribution