An independent blog, as the name suggests, is a blog website built with an independent domain name. Most independent blogs on the Internet use third-party free open source programs, such as the most mainstream asp blog program zblog and php blog program WordPressess. My own independent blog uses the zbolg program. Because I am not good at technology, I think the ASP program blog is easy to install, so I chose zblog. Zblog is also very friendly to search engines. Many well-known blogs in the industry also use the zblog program, such as Moonlight Blog, Lu Songsong Blog, etc.
In the past, there were relatively few people writing independent blogs, but in the past two years, more and more friends have written independent blogs. I have often recommended in articles that friends who work on the Internet should have an independent blog of their own. In this way, you can not only have a website to practice your ideas, but also showcase yourself through a blog, which will also make it easier to find a satisfactory job in the future.
It is said that the aroma of wine is not afraid of the alley, but I often find that some independent blogs with very good content are rarely paid attention to, so good wine is actually afraid of the alley being too deep. Independent blogs are really too independent. Compared with posting articles on some platforms, it is harder for people to pay attention to them. For example, if you open a blog on Sina, DONEWS, etc., you may have the opportunity to be recommended to the homepage, but your own independent blog depends entirely on your own promotion. Some friends who are not good at promotion will be very distressed. Their articles are well written, but why don’t many people follow them and leave comments?
So I have been thinking about whether there is such a platform that can allow some independent blogs that focus on writing original experience sharing to be noticed by more people. Let original blogs that already have a certain popularity become even more popular. So I had this product idea.
1: Intelligent independent blog content exchange recommendation system
Suppose there is such an independent blog alliance, and thousands of independent blogs have joined this alliance and become alliance members. And classify the content according to the focus of the blog articles. For example, some focus on online promotion, some focus on website design, and some focus on website operation. These are classified when independent blogs join the alliance. Then get a code from the alliance and put it in your own blog, for example, under your own article list, so that the blog will have the content in the red box below.
1: Article recommendation, accurate matching
In the red box above, the latest original articles of affiliate members may appear randomly. It is assumed that the content most relevant to this blog can be matched through blog content classification or title keywords, article tags, etc. Make sure that the recommended content matches the user group of the blog content where the alliance code is placed, and make accurate recommendations, thereby increasing the click-through rate of the article.
2: Intelligent traffic monitoring, control the frequency of article recommendation
Assume that 100 independent blogs have taken this alliance code and put it in their own blogs. However, the number of users of each blog will definitely be different, and the placement location will also be different. If they all use the same recommendation mechanism, it will inevitably affect the popularity of some blogs. Wang, well placed independent blog is not fair. Therefore, there must be an intelligent traffic monitoring. The more users click through this blog, the greater the chance of being displayed and recommended on other blogs. On the contrary, there are very few clicks from your blog, and the probability of appearing in the red box in the picture is also reduced accordingly. In this way, for each independent blog, the more you pay, the more you get.
3: If you pay 10, you will get more than 30 in return. 1+1 can be greater than 2.
Why can you get more than 30 rewards for paying 10, and 1+1 can be greater than 2? In fact, the reason is very simple. For example, in the red box in the picture, 10 bloggers’ articles are recommended, and these 10 articles are very similar to your blog user group. If you are close, users who often read your blog posts will also be very interested in these articles. In this way, one of your users will bring visits to the blogs of several bloggers at the same time. Suppose your users click on the 5 articles above, thus bringing 1 valid user to 5 blogs, and conversely, these 5 blogs will also return 1 user to you. So you return 5 users through 1 user. This means that 1+1 is greater than 2. If you pay 10, you may get more than 30 in return.
If you think about it carefully, you will understand this principle. This is the same principle as when I was responsible for the traffic exchange of the company's website. Through a user of my own website, I brought IP to several partners at the same time, so the partners had to return an IP to me respectively, and the returned IPs would bring access to more partners. If this cycle continues, it is possible to pay 1 IP and return 100, 1000, or 10,000 IPs.
4: Alliance standards should be high and cheating should be severely punished.
In order to prevent some people with ulterior motives from maliciously posting spam articles or driving traffic to defraud users of affiliated blogs. Therefore, joining the alliance must have a very high standard. First of all, 80% of the articles must be your own original industry experience articles. Independent blogs that mainly collect or reprint other people’s articles will not be included. In addition, independent blogs that mainly focus on personal life records, although the content is original, in order to ensure the professionalism of the alliance content, such independent blogs should also refuse to join. For example, when a blogger joins the alliance, he says that he will focus on online promotion. But in the end, the blog content occasionally contains an article about experience in online promotion, and the rest are personal life records, so this won’t work.
For those alliance members who swipe their IP in order to get something for nothing after joining the blog alliance, they must be severely punished upon discovery, such as canceling the other party's alliance membership, etc. Thereby creating a harmonious and win-win independent blog alliance family.
5: Profit model of blog alliance
Assuming that the independent blog original alliance has tens of thousands of alliance members in the future, even if the average daily IP of each independent blog is only about 100. The daily display volume of the alliance code is also 1 million. And they are all aimed at relatively high-end industries and users. So there will be great commercial value here.
For example, alliance article recommendations will generally display 10 articles, one of which is fixed and can be freely controlled by the blog alliance platform creator. For example, you can charge for hard advertising, or soft articles recommending a certain public relations company or enterprise, etc. This is just my initial idea. When the user base grows, there will definitely be more ways to make money.
Because I don’t have any technical knowledge, so don’t expect me to build such a platform. When I mention the profit model of the Blog Alliance, I mainly hope that some friends with technical skills or platforms with a user base can do this. For example, RSS service providers such as Fresh Fruit, Catch Shrimp, and FeedSky are actually the most suitable to be such a blog alliance platform because they already have a user base.
Two: Create a simple blog alliance
The previous concept was grand and the technical requirements were relatively high. Therefore, I propose a simple version of the Blog Alliance here. For example, I write an online promotion blog, mainly for Internet practitioners. I will find 9 more independent blogs that are close to my blog user base and have not a big difference in popularity, and first establish a small content alliance independently.
All you need is a friend who knows technology to make an article collection program that can automatically collect the latest articles from these 10 blogs every day, as long as the article title and link address can be collected. Then place it in a location related to your blog through JS code. Popular independent blogs can be placed at the back, and moderately popular blogs can be placed at the front of the blog. In short, it is enough to satisfy 10 people, and it is easier to negotiate if there are fewer people. In this way, the latest blog posts of these 10 people can appear in 10 independent blogs at the same time, and everyone can share each other's users.
For example, these 10 independent blogs each have about 1,000 loyal readers, but they may only have 5,000 after user ranking. But in fact, another 4,000 users will also be interested in the content of the independent blog that only had 1,000 loyal readers before. After recommending experience articles to each other through JS code. These 4,000 users can also learn about the wonderful blog posts of other independent blogs for the first time and visit them. As a result, the 10 independent blogs have gained more target readers. It may be too exaggerated to say that the original 1,000 loyal readers have become 5,000, but through such an alliance, it is still possible to change from 1,000 loyal readers to 2,000 loyal readers.
If you have good skills and a moderately popular independent blog, but can implement this simple blog alliance, you can contact me. I can find 8 more relatively popular independent blogs to join this alliance, so that the friends who made this simple alliance can gain something.
In fact, I had this idea a year ago, but today I suddenly had a sudden impulse to organize my thoughts and write it down. This article is not an online promotion, nor is it an online experience. This is one of my more unusual blog posts. I talk about my product ideas. In fact, my first job in Beijing was as a product assistant. At that time, the company wanted to train me to be a product manager. I always felt that I still had the guts to be a product manager. Talent. After all, to do a good job in online promotion, you must understand the product and the psychology of users.
Finally, I hope to see such a blog alliance platform soon, which can circulate users among independent blogs, so that more good independent blogs can be discovered by more people, and independent blogs that are already popular can become even better. Make a bigger impact.
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2010-7-13
The first address of this article is Mou Changqing’s Internet Promotion Blog: http://www.muchangqing.com/post/272.html (please keep it for reprinting)
Author mcq0544's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.