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There is no doubt that external links are a very important part of search engine rankings, whether it is Baidu or Google. The algorithms of search engines are constantly changing. This has become an indisputable fact, especially Baidu. In my several years of practical SEO experience, I have deeply realized that Baidu’s algorithm changes more frequently than Google’s algorithm. many. Every change in the search engine algorithm brings endless troubles to some SEO webmasters, and also brings endless opportunities and good luck to some people. In a word: some people are happy and some are sad! I have been paying attention to every change in Baidu's algorithm since May last year, but no matter how it changes, external links are always an important factor in Baidu's algorithm. Because this is an important factor in judging whether a website is important at any time. It's just that the external links are expressed differently each time. Recently, during my SEO practice, through comparison, I discovered a new change in Baidu's algorithm. Below I will illustrate this new change using actual case comparisons.
Since it has become the consensus of many SEO practitioners that external links are an important factor in Baidu rankings, SEO people have tried their best to increase the website's links to increase the weight of the website and improve the ranking of keywords in Baidu. Of course, Google pays more attention to external links than Baidu. The more external links you have, the higher your ranking in Google will be. Indeed, over a long period of time, the increase in the number of external links has indeed brought very good rankings to the website. But recently, many SEO friends, including myself, have discovered during the practice of SEO that the increase in external links has made less and less contribution to Baidu’s ranking. A large number of facts prove that Baidu pays less and less attention to links in the form of anchor text, which makes many people wonder what is going on. The first thing I thought of was that Baidu's algorithm might have changed slightly. I also proved my idea through case comparison.
Let me give you an example. I have a single-page Taobao website for weight loss pills. The keyword is: What weight loss pills are the most effective? I update the website content regularly and quantitatively every day without interruption. I develop templates and provide them for free. Using this method, I added a large number of external links. In just over a month, my number of Yahoo external links has reached more than 1,000, but the ranking is not good, and the main keywords are still around 100 on Baidu. At the same time, I found a friend’s single page about weight loss pills, which was made at about the same time as me. The number of indexes on Baidu was much lower than mine, but the same keywords were already ranked on the first page of Baidu. I browsed with Firefox. I checked it with the server's SEO tool and found that his website only had more than 700 Yahoo links. So I felt very confused. By chance, I used Jurui.com’s Super Butler to compare the number of external links of these two websites. I suddenly realized that I finally understood why. My website was detected by Super Butler. has only 28 external links, while my friend’s website, which ranks on the first page of Baidu, has more than 3,800 external links.
I was surprised to find that the external links detected by the Yahoo tool were actually different from the external links detected by Jurui.com Super Butler. Not only were they significantly different in quantity, but the two types of external links were different forms of external links. The external links detected by the Yahoo tool are in the form of anchor text. To put it simply, a link is added to a keyword. For example, the keyword "What kind of weight loss pill is the best" is added with a hyperlink to my website. This is the Yahoo tool. Detected external links. However, the Baidu external links detected by Super Butler are directly the URL, which means that the URL is placed directly in an article. Then I compared the other sites I had (in order to prevent me from being suspected of being an AD, I will not list them), and sure enough I found that the websites with very good rankings, Super Butler displayed a very large number of external links, and the ranking Without exception, general sites have very few external links. Websites with a large number of external links detected using Yahoo tools rank very well on Google, but their rankings on Baidu are not necessarily good.
Through this discovery, I wondered: Has Baidu's algorithm reduced the importance of external links in the form of anchor text and increased the importance of external links in the form of direct URLs? Therefore, I wrote two articles with my URL and published them on an excellent website platform like Webmaster Home. On the same day, I found that the click-through rate of my article was 792, and there were also a large number of reprints. As expected, it was just Three days later, I used Super Butler to check the external links of my website again, and I found that the number of external links had ranged from 28 to 288. Of course, the ranking has also been greatly improved. Even the highly competitive words such as "weight loss drug ranking list" have reached more than 50 positions on Baidu.
So I'm thinking that Baidu is paying less and less attention to the number of external links obtained by artificially adding friendly links, but is paying more and more attention to the number of direct URL-based external links. Moreover, the weight of external links is not as important to Baidu as before. What is important is the breadth of external links. Simply put, there are many different IPs linking to your website. Relatively speaking, Google's algorithm is relatively stable, and external links are still the most important part of Google.
The above only expresses my research opinions and is for reference only. Different opinions are welcome.
This article was originally created by the webmaster of www.shijuw.com . Reprinting is welcome, please indicate the source!
Thanks to Xiaozhuang seo for his contribution