In June, Baidu’s algorithm changed significantly, as follows:
1. The index of most websites on Baidu has dropped, including many large websites with tens of millions of indexes;
2. It is estimated that 2% to 3% of websites are directly blocked by Baidu, have no ranking in Baidu or are completely plucked;
3. Baidu snapshot data often has problems, such as no snapshot, or even a new domain name and a new website showing a snapshot from 2003.
Reason for fakeness: crack down on fake originality and improve user experience
The core unchanging principle of any search engine algorithm change is to "enhance user experience." Therefore, before this algorithm adjustment, according to Baidu's official announcement in the Baidu Webmaster Forum, the purpose of Baidu's adjustment is to fake originality and improve users. experience.
What's the result?
It seems that many websites blocked by Baidu are 100% original company websites. The result is that when searching for a company's name in Baidu, the company's website cannot be found, and all that is found are garbage dumps and messy articles. . This phenomenon is so common that I could easily find dozens of examples.
For example, the content of our company's official website: tongwang.cn is mostly purely original articles, so even if you search for Tongwang Technology in People's Search, it will rank first, but if you search for "Tongwang Technology" in Baidu, it will rank first. turned out to be a spam website.
More than 90% of the content of these two websites is purely original, but as a result, none of it was left by Baidu K. Baidu's algorithm is really powerful, and content analysis actually blocks purely original content. How does Baidu’s algorithm work?
Another example: Search for my purely original article "The Impact of Content Factors on SEO"
Searching in Google, my website ranks first because it was first published on my website and it is absolutely original.
Searching in Baidu, I can't find my website. They are all plagiarized and copied websites.
So judging from various circumstances, Baidu’s so-called change of “attacking originality and improving user experience” is a huge failure!
1. It does not crack down on fake originality, but more on originality.
2. It seriously harms the user experience and prevents users from finding the information they need.
The real reason: forced sales, in order to improve sales performance
It can be said that Baidu's advertising performance has almost reached its peak. It will be increasingly difficult to continue to rise, so the pressure on Baidu's advertising revenue growth is increasing. When a large number of website rankings changed, the sales performance of these websites dropped immediately. In order to maintain sales, many small and medium-sized enterprises had to start advertising under the pressure of Baidu.
Under this forced sales method, when Baidu's third quarter financial report comes out, we can take a look and see that there will definitely be a big increase compared to Baidu's second quarter.
Although our company's website had a slight fluctuation after 6.28, the ranking quickly rose up. Because as an old website and it is purely original, there is no reason why it should not be at the top from a reasonable SEO perspective. But the Baidu phone salesperson came over and called for several days in a row, but we resolutely refused to place it. The result? The number of inclusions of our company's website in Baidu became 0.
At the same time, the same is true for the website of another project of mine: cn006.com. This website is the first website in China that specializes in Taobao SEO. The website is simply made using ZBLOG and has hardly been optimized. The content is 100% original. , after answering Baidu’s business call and being refused advertising, the number of inclusions soon became 0.
Just yesterday, a salesperson from Baidu called the front desk of my company and said that he was my partner and insisted on talking to me. It turned out that he was trying to persuade us to place ads. I asked him if he had unblocked the ads, and he answered yes. I still rejected them and wrote down the salesperson's name and phone number.
How should SEOs respond to Baidu algorithm changes?
One of the countermeasures: Become a community of interests with Baidu
For example, proper Baidu advertising placement, joining Baidu Alliance, joining Baidu Open Platform, etc., or other methods. The core is: Baidu is playing hegemony, and you must consider Baidu's interests. Many of my clients' websites have joined the Baidu open platform. No matter how Baidu's algorithm changes, the rankings are very stable.
Although I understand this truth, I have also used this strategy to help many clients greatly increase the weight of their websites. But for my own website, I insist not to place Baidu ads, because I just don’t like Baidu’s hegemonism. At the same time, I have more online marketing strategies to keep me from losing customers.
Countermeasure 2: Study Baidu’s latest algorithm to plan creative SEO strategies
No matter how Baidu's algorithm changes, the ideas of its algorithm were thought up by humans. We can deduce Baidu's latest algorithm by thoroughly studying the way people think, standing in Baidu's perspective, and studying quietly for a month.
Then based on these new algorithms, we adopt some more creative SEO strategies and make SEO invisible, which will naturally lead to very good overall effects.
Countermeasure Three: Wait, wait, wait!
After the Baidu algorithm change, the user experience has indeed become very bad, very bad, even worse than instant search. Sogou is currently developing rapidly, Soso has also begun to exert its efforts, 360 also plans to do search, and Baidu wants to maintain its own Market share must truly improve user experience.
Therefore, as long as you are patient enough, Baidu will release your website again within three months!
Strategy 4: Learn more online marketing skills
SEO knowledge is one of the online promotion methods, and online promotion is only a part of online marketing work. In addition to search engines, there are many promotion methods, such as: Weibo marketing, soft article marketing, tutorial marketing, conference marketing, Channel marketing and other methods.
Therefore, everyone should not limit themselves to the small SEO field, but should learn more online marketing skills so that they will not be forced by Baidu.