In recent years, the Internet has been flooded with websites. Countless new websites are born every day. At the same time, there are also countless websites that cannot be sustained due to various reasons (such as: the website has been online for a long time and has no traffic; there is no maintenance of its own website). Confidence; I felt that I did not have the time and energy to maintain the website, etc.) and was forced to close it. This closure is very undesirable for every webmaster. So why does this result occur? We have to start from the beginning, why do you want to build such a website? What is your website positioning like? What kind of method can bring profits to yourself? These are questions that every webmaster must think about when starting to build a website. If these questions are not well clarified and solved, then you might as well forget it! Tell you, you are not suitable to be a webmaster. You'd better go do something else.
Below I will mainly talk about several key points in the early stages of website operation and construction from three aspects, and I would like to ask you to support me.
The first aspect: Why build a website?
Why build a website? In other words, there is no doubt about the motive. This is certain. Without motivation, you will not want to build a website. Everyone acts with a purpose. Without a purpose, there is no goal. Without a goal, you will have nothing. Yes, there must be a motive. But where does the motivation come from? There may be many answers to this question, either you want to make money, you want to start a business, you want to show your personal or corporate style, or you want to serve the society. But no matter what, you can't break away from this society. A website cannot be without an audience, and it cannot be without people who come to follow your website. This is the basic starting point for building a website. Without this starting point, no matter how hard you try, there will be no results. Okay, having said that, now you should also know the importance of the motivation for building a website. Please also ask new and old webmasters who want to build a new website to think carefully about your motivation for building a website before deciding whether to build a website.
Let me give an example to illustrate this point. For example, Aike.com. As you can see from the name of the website "Aike" alone, you can tell that it is a website that serves the education and training industry and focuses on training courses. Judging from the content of this website, its motive is to serve training schools. And students, the purpose of building the website is very obvious, which is to collect commissions from training schools for recruiting students.
The second aspect: the positioning of the website
As the name suggests, the positioning of a website means which industry it serves, the subdivided areas of the industry it serves, and who the website serves? Did you see that three "services" are used here? That's because service is the spiritual soul of the website. A website must have services and bring tangible things to every website visitor. Only in this way can users be retained. As for which industry you serve, I think since you already know the motivation for building a website, the corresponding industry will naturally come out. There is no need to go into this point further. The next step is the subdivision of the industry you serve. , we should pay attention to this point. To make a website is not just big and comprehensive, broad and numerous, but the best way is to be refined and refined. Don't want to build a website like Sina or Sohu from the beginning. If you do this from the beginning, it will only cost you energy without getting anything in return.
You can calm down and think about how long it has taken websites like Sina and Sohu to develop to this level. What they will look like in the beginning. You can think about it again. Being large and comprehensive means that the content of the website must cover many aspects, which also requires a lot of content to enrich the pages of the website. You never want to make a website with only one or a few pages. Right, and this will also make the theme of the website's positioning unfocused, which is a big taboo for search engines, and the weight of your website will never be raised. Therefore, the service industry of the website must be subdivided and subdivided so that visitors can see what they really need. Finally, there is the service target of the website. The service targets of each website should be specific groups of people, either to obtain the information provided by the website, or to obtain industry information related to them, or to learn some knowledge from the website, etc. . Different industries and different segments have different service targets. The key is that you can grasp the real needs of these specific groups of people. Don't just think about it roughly, but carefully analyze what these specific groups of people need, what they don't need, what things are important, and what things are secondary. As long as these points are well thought out and detailed, Then the website will not be an amateur website, but a professional website. Users like it, and search engines also like it. It’s really fun.
The third aspect: What methods can bring profits to yourself.
Talking about what kind of methods can bring profits to ourselves, first let’s talk about some of the main profit methods of website operations today. Generally speaking, some of them drive advertising revenue through user visits, and some of them are industry users through website transactions. Revenues are obtained from commissions generated by products. Some are obtained by charging website membership fees, and some are obtained by providing users with functions or products, etc. This requires you to determine how the website will obtain website revenue based on the positioning of your website. For example: Sina is positioned as a social welfare service. This type of website traffic is very large, and the revenue generated through advertising on the page accounts for a very large part. For another type of website like Taobao, its revenue is generated through Alipay transactions. The income brought by the transaction fees is quite a lot. Generally speaking, you still need to determine how to bring profits based on the actual situation of your own website. Of course it can be profitable in many ways. But there must be a core profit model. Okay, I won’t say much more about this discussion. I hope webmasters will analyze it based on their own actual situation and the strengths of their websites. I'm just giving you some guidance here.
Finally, I will summarize the above content. The first is the motivation for building the website, the second is the positioning of the website, and the third is the profit method of the website. These are all aspects that need to be considered when preparing to build a website. Doing these preliminary preparations before starting to build the website will definitely bring a lot of benefits to the website building process, which is the cornerstone of long-term operation of the website. In fact, this has many similarities with the process of starting a business. Please continue to pay attention.
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Thank you zcedu for your contribution