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Kong Kong has been doing corporate website promotion since he entered the online promotion industry. A big disadvantage of doing corporate website is that many managers only have a very superficial understanding of online promotion. What they require is a few keywords. If you reach the homepage, your task is completed. This is also related to the excessive commercialization of search engine marketing SEM. Only focusing on keyword rankings does not use keywords to increase conversion rates to maximize real benefits. Let me just talk about how to do keyword optimization while improving the conversion rate.
1: Keyword screening
To do optimization, you need to know how to choose keywords. Many SEO experts have written about the selection of many keywords, but Kong Kong just repeated them in his own language.
1: From the perspective of visitors, try to figure out what words they use to search.
2: Use Baidu Index and Google Trends to query the search volume index of keywords
3: Querying the quantity and optimization quantity of a certain keyword for SEM online marketing can clearly guide the competition of this keyword.
2: Keywords are divided into three, six and nine.
Keywords can also be divided into three, six or nine categories. Kongkong generally divides keywords into three categories.
1: Large product category
Set the keywords of the website as product keywords. For example, a website (to avoid AD suspicion) is a beverage knowledge content website with three main sections: coffee, cocktails and tea. Then he uses these three keywords as the keywords of the website. , these three keys are very big in terms of search volume and competition. If you add keywords, the search volume will definitely increase significantly. However, if you use this kind of keywords, you will have the higher level mentioned above. of visits but the conversion rate will be very low.
2: Product segmentation
Websites generally have category pages, which are secondary navigation! Each category page will have corresponding content, which is the same as the theme keywords of the website. Then Kongkong will add keywords for subdivided products to the secondary classification page. For example, for the keywords under the coffee category, I will add keywords such as bitter coffee, black coffee, etc. that have a certain search volume but are segmented. This will not only increase traffic, but also introduce visitors more accurately. This will correspondingly increase the conversion rate.
3: Setting of long-tail words
The conversion rate of long-tail keywords is much higher than that of precise keywords. Let’s take the coffee above as an example. I want to write an article about the production of Blue Mountain Coffee, so I will directly set the title to Blue Mountain Coffee Production. , then searching for this long-tail word through a search engine is much more accurate than searching for coffee. This long-tail word directly tells the visitor that this content contains the information he wants. When optimizing, set long-tail keywords directly in the title and meta tag of the final page, because the weight of the title on the final page is much higher than the weight of the content. Long tail words appear, and H tags, B tags and hyperlink applications can be used correctly. It can significantly increase the weight of long-tail words.
This article is written by Kong Kong ( www.koookooo.com blog). Reprinting is welcome. Please indicate the source! Welcome to join QQ1422505086 for discussion.
Thanks to fly0703 for your contribution