The website has been optimized for several years and has gone through the stage of being confused about keywords. Although the ultimate goal of website optimization is to gain more support from search engines, increase the traffic of the website, increase the conversion rate, and ultimately achieve Economic benefits, but for most website optimizers, they still hesitate to move forward on the issue of keywords themselves. On the one hand, the issue of conversion rate does not seem to be a concern for the current industry optimizers, because customers only require keywords. Ranking; on the other hand, due to the website optimizer's own energy, there is no time to take into account. Although the conversion rate is the final trend that the website optimizer needs to consider urgently, for most website optimizers, the rise and fall of keywords seems to be their top priority. What I am concerned about, here, combined with the author's website optimization experience, are some methods to control the progress of keyword optimization.
1. Selection of keywords
The knowledge of keyword selection is very deep. I have seen a small website with no more than 100 web pages actually optimized for more than 20 keywords and more than 10 main keywords, and the competition is very high. The keyword optimization plan is doomed to failure from the beginning. For small websites, my suggestion is to use 3-5 keywords. It is best to have 1 main keyword and no more than 2 at most. Consider the following two aspects: First, the factors of energy and money. An increase in keywords will inevitably increase the time and cost of website optimization. Second, an increase in keywords will affect the ranking of keywords. For example: we optimize three keywords at the same time. There must be a sequence of these three main keywords in the process of rising rankings. During the optimization process, one keyword must be the first to reach the homepage of the search engine. At this time, the general website optimizer It is inevitable to make a mistake: turn to optimize the other two keywords, and slack off or give up on optimizing the keywords that have been successfully optimized. The consequences of this may range from causing the keywords that have been promoted to the homepage to drop, to the worst case, the ranking will disappear. And if you optimize one main keyword and three keywords derived from the main keyword, such optimization will not only cause the dispersion of the website's weight, but the rise of the derived keywords will also drive the rise of the main keywords, and eventually the website will be stable. Reach the homepage of the search engine.
2. Analysis of competitors and website optimization
After selecting keywords, it is necessary for optimizers to analyze their own factors and the websites of competitors on the first three pages of the website. There is a saying in the art of war: Only by knowing yourself and the enemy can you be victorious in every battle. Most website optimizers like to analyze competitor websites on the first page of the search engine, but do not analyze the website rankings on the second and third pages. This is enough to make website optimizers make mistakes in judging optimization time, and the website Optimizers usually do basic work after the keywords reach the designated position. Unless there are major changes in the keywords, the website optimizer will adjust the optimization strategy, and the second and third pages of the website are the real ones. Do you know their strong rivals, their optimization methods and optimization methods, and whether they have more skills in website optimization than you do. Diligence can make up for one's shortcomings is a good lesson, but we also need to know, for example: if the other party does 1,000 in one day resources of external links, then you should give up optimizing this keyword, unless you can make 1,500 external links in one day. Generally speaking, the status of the website on the first page of the search engine can let us know to what extent it can be ranked on the home page of the search engine. The website on the second and third pages can allow website optimizers to optimize the keywords to be optimized. Have an overall grasp of the optimization efforts.
By analyzing the length of time to optimize website domain names, PR value, website internal structure and other factors that affect optimization, you can roughly judge the approximate time required for keyword optimization based on your own experience.
The judgment of keyword optimization time is based on the analysis of competitor websites on the one hand and the experience of own website optimization on the other. Only by combining the two can we have an overall grasp of the rise of keywords in website optimization. In the process of website optimization, experience is indeed very important. As a website optimizer, you must have experience and summary of optimization cases of keywords with different levels of competition. In this way, the road to website optimization can be smooth sailing. This article was originally created by Studio_Art Training http://www.thinker211.com , first published in A5 format, please indicate the source for reprinting, QQ: 359105453, welcome to exchange website optimization experience with friends.
Editor-in-Chief: Promote the personal space of the author Ming Liu