How websites make money is undoubtedly the most concerning issue for grassroots webmasters. Success often comes to those who are prepared. Today, I will talk about a small successful case around me "obtaining online orders through precise search."
My friend's Taobao store has been in operation for 1 year. At present, the orders are increasing day by day. When asked about the source of the orders, he said with a sense of accomplishment that there are more and more orders on the website! My friend is a typical website-based store. For example, half a year ago, my friend's Taobao store simply relied on forum postings and bidding auctions to attract buyers. This method is already used by too many people on Taobao, and it is difficult to operate when there is too much competition. My friend is a She is good at identifying business people, and soon she turned to cultivating orders through the website.
A friend's website is named 'XX Traditional Chinese Medicine Anti-Acne Network'. The content of the website is to sell anti-acne products. The homepage clearly lists all the anti-acne products of this brand as well as user effect reports. It also comes with some Questions and answers about acne removal. After the website was completed, my friend was very diligent in promoting it. He posted on forums, wrote articles on blogs, Baidu Q&A, friendly links, and all available promotions. Hard work pays off. Within half a year, the website gradually paid off, among which There are 2 or 3 anti-acne products that have been ranked in the top 5 pages of keyword searches, bringing in more than 800 IPs every day, and orders have been placed from scratch. Now there are 7 or 8 transactions and people making inquiries every day. It continues to rise, and my friend is now very busy. After he couldn't handle it alone, he called relatives from his hometown to help take care of it.
Although my friend’s website is not very profitable, it has made a big leap compared to the many grassroots webmasters who rely on advertising alliances to earn meager profits. In addition, from the perspective of keyword rankings, the website has already made a lot of money. With its relatively front position, it brings stable traffic and orders.
It is not difficult to find that our friends’ success is due to two important factors:
1: Precise keywords
The product my friend sells is a Chinese herbal anti-acne product and has a good reputation among the people in the South. By directly selecting the product name as a keyword, it not only avoids the competition of popular keywords, but also increases the hit rate of accurate searches for the product, thereby increasing the product's popularity. The keyword ranking has reached the top position. In addition, most of the users who search have a certain understanding of the product, so the transaction rate of inquiries and orders is relatively high.
2: Internet promotion
Through forum posts, blog promotion, and answering acne removal questions on Baidu Knows, these promotions have brought a large number of external links to the website, optimizing search engine inclusion and ranking. In addition, while promoting through these channels, it also attracts Many interested users visited the website, thus generating new orders.
Through the small example of a friend, we can see that through accurate product keyword positioning and appropriate online publicity and promotion, the website can still achieve profitability. This is just as the elders said, "If we choose the right path, success is not far away from us...".
Finally, I wish all webmasters who are good at thinking and hardworking can achieve success. This article is for reference only, thank you to Zhuorui Beauty Network www.jorui.com for the contribution.
Author Zhuo Rui's personal space This article only represents the author's views and has nothing to do with the position of Webmaster.com.