Soft article writing has always been a headache for opinions. If it is not attractive enough, no one will read it. If it is attractive enough, it may not have a good conversion rate. Compared with forum promotion, blog promotion has many fewer restrictions. You don’t have to worry about articles being deleted or being unable to add links. However, blogs are not as popular as forums and do not have a fixed number of visits. The source of visits to blog posts may be your friends, circles, and search engines. To obtain higher traffic, these three aspects of resources must be well utilized. I think a good soft blog article should do the following.
First, the article title
The title is the first thing a viewer sees. Just like a forum post, the title of a blog post should also be attractive enough. But the difference is that while the title of the blog soft article is attractive, in order to be friendly to search engines, it should also naturally incorporate keywords. This keyword can be a product to be promoted or a keyword related to the website, but it is best not to be key to the website. Word repetition.
Second, the article is pseudo-original
It is impossible for us to have so much original content, so it is necessary to make some appropriate original content. But to incorporate keywords just right, the keyword density of blog posts can be slightly higher. Websites like Sina and NetEase have never worried about being penalized by search engines if their articles have too high a keyword density. Likewise, their secondary blogs There is no need to worry too much about this problem, as long as the content of the article is smooth and easy for viewers to read. If you really don’t have time, you don’t have to change the main text of the article, but you have to write the first paragraph yourself. Search engines value the first paragraph very much. It is best to have two or three keywords in it, and make long-tail keywords around the main keyword.
Third, the article content is suitable for the blog circle
There are tens of thousands of people in a popular blogging circle, and these people must not be ignored. The circle is actually similar to a forum, that is, a group of people with similar hobbies gather together to read and discuss things they care about. favorite topic. Of course, when doing circle promotion, you must also start with the title of the article. A good title can attract traffic. The topic should be related to the topic of the circle or its subordinate sections. You can search for circles related to the topic of your blog and try to add as many popular ones as possible. Finally, don’t forget to post a blog post and recommend it to your circle. Most websites only require one-click recommendation, which is very convenient and gets twice the result with half the effort.
Fourth, the article length is moderate
Blog posts should not be a few sentences like a forum, but they should not be too long either. If it is too short, it is not friendly to search engines, and it is not convenient for describing text. Blog friends will not like it if it is too short, unless your article is very classic. As an aside, very short and classic articles are suitable for Weibo, and the effect will be much better than blogging. If it is too long and difficult to read, visitors may not have the patience to read your article, and it will not be easy to highlight the topic. But there are exceptions, which are those that are of great use value, or valuable enough to be read. Many bloggers will be willing to repost them to their own blogs and read them slowly when they have time.
Fifth, prepare keyword description text
Doing keyword description text can first of all increase external links or bring traffic to the website. And many people are used to removing the description text when reposting articles because they don’t want their website to have too many outbound links, which will reduce the website’s weight. However, blog articles are easily reposted by visitors to their own blogs with one click. Many people write blogs not to use blogs to support their websites. As long as they see good articles, useful and interesting articles, they will repost them. Of course, those links that can be reposted with one click will also be reprinted. It has been reproduced incidentally.
Sixth, the article is suitable for reprinting
If this is done well enough, the effect will be astonishing. Articles suitable for reprinting generally have collection value. They may be of practical value, humorous, or classic and philosophical. This kind of article will be reprinted by others willingly. There is also an article with a curse in it. There is such an article in the QQ space. The main text is of little value but there is a curse at the end. If you don’t repost it, you will be unlucky for a year or your whole family will die. Many people would rather Reprinted with an attitude of whether you believe it or not. If you don’t advocate doing this too much, it will definitely arouse the resentment of others, and the gain outweighs the loss. There is also a slightly positive one. Add a sentence at the end of the article. If you reprint it, the whole family will be happy. What is good luck? Philosophical articles are better than curses, but they do not advocate doing more. Many people will say that they have so many articles that are suitable for reprinting. It does not mean that every article must be easily reprinted. As long as one article is reprinted a lot every week, you will be successful. You can collect articles suitable for reprinting, slightly modify them to make them pseudo-original, and post them to your own blog, thus increasing the chance of reprinting.
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