We only know that soft articles are effective, but the concept of this effect is quite vague. Many people have been talking about the need to use digital technology to evaluate the effect of SEO. Why doesn’t soft copy use digital technology to evaluate its effect? So from what aspects can we evaluate it?
1. Reprint rate
Only after the soft article is reprinted can its effect be maximized. But there is a prerequisite that the person who reprints our soft article retains our copyright link. But the bad nature of some webmasters means that they like to steal the fruits of other people's work. Therefore, this reprint rate does not refer to how many sites the article has been reprinted. It is the number of copyrighted links left after it has been reprinted by several sites. For example, if the article has been reprinted 100 times and 25 people have left links, then our reprint rate is 25%. I would also like to despise some webmasters here. After reprinting our soft articles, they not only do not leave our copyright links, but instead put them on their own sites, and then send the articles to large sites for other people to reprint. After he did this, it became difficult for search engines to determine which website this article was created by. Personally, I think this situation is the worst. I hope that upright webmasters will never do this again. Otherwise, you will always be just a "thief" who steals the fruits of others' labor. You will not achieve anything big. The topic is a bit far off topic. Personally, I think if the reprint rate reaches 25%, it is basically considered a successful soft article.
2. Number of views
As we all know, after an article is published in A5, the number of views can be seen. If a soft article is not recommended to the homepage, I personally think that it is a pretty good soft article if it has 300 views. Because it is not recommended to the homepage, you can only browse in the column corresponding to the soft article. If the first 100 views are clicks from a group of people who are accustomed to reading, then the last 200 views are because your title attracts other people. It can be seen that the title of a soft article is important.
3. Number of downvotes
There is a section on the homepage of A5 that is sorted by the number of thumbs up. Personally, I think that if the sum of thumbs up and thumbs down for a soft article we write can reach 20 times, it means that the soft article is successful, because with 20 thumbs up and thumbs down, an ordinary article will be on the ranking list.
4. Number of comments
Now I don’t know if we are getting lazy or if we don’t know how to comment. Personally, I feel that no matter whether the article is good or bad, it is very difficult to get others to comment. So, if 3 people have commented on an article, and the comments are not advertisements. Then this soft article is a pretty good soft article.
The above four points are to digitally evaluate the effect of the soft article itself. So from what aspects can the site corresponding to the copyright link be digitally evaluated?
1. Website inclusion speed
If we are writing soft articles to promote a new site or a small site, the strongest change I personally feel is that the website's inclusion speed has become faster. Before writing soft articles, search engine indexing requires regular updates to release our pages. Generally, after writing soft articles, the website can generally reach the speed of indexing on the same day it is released. So if your website has such changes, it means that the delivery of soft articles is successful. Of course, this situation usually only changes after a few soft articles are delivered.
2. Directly enter the traffic of the URL
Since the link in the soft article has become plain text, others cannot directly click the link from the soft article to our site. At this time, we often find that many people come to our site by directly entering the URL. For example, in the past, there were always 5 IPs for directly entering the URL, but after writing an article, there were 15 IPs for directly entering the URL every day in the first few days of article delivery, which is equivalent to adding 10 new IPs. So I personally think this This article is considered a success.
3. Probability of non-original inclusion
That is, the content on our site is generally copied from others. Generally, before writing soft articles for promotion, our content will not be included, or the probability of inclusion is very low. For example, we published 10 articles and included 2 pages. After the promotion of soft articles, if they can reach 5 pages, then these soft articles are considered successful.
4. Number of plain text URLs
The so-called number of plain text URLs is to directly enter our URL into the search engine to see how many pages the search engine finds. In the early stage, this value is usually the number of pages where the soft article has been reprinted and copyrighted links have been left. After we submit multiple articles, many people will spontaneously create plain text content for us. For example, some people add it to some libraries for us, some people search our website on query sites like whois, some people query our Alexa ranking, and so on. This number is also easy to evaluate. For example, if each soft article counts as 25 reprints with copyrighted links, then there should be 250 for 10 soft articles. So after writing 10 soft articles, the number of plain text URLs reached 600 within one month. I personally think these soft articles are quite successful. Because in addition to reprints, there are also software or tools or spiders that automatically create 350 pages containing our URLs for us. Speaking of software tools, I personally recommend skycc, a combination marketing software that is very powerful for making plain text URLs. The author has a small website that used this software. After using this software, the number of effective plain text URLs reached thousands within a month, and it can be widely distributed in different sites. It is very effective and will not be discovered by search engines as cheating.
Okay, that’s it for the article. The language of expression may not be very fluent, but what I want to say is that if you have been relying on soft articles to promote your site, you can make a digital table to count the digitalization brought about after one or more soft articles are delivered. changes. Only after doing this can we clearly grasp the changes in our site, or what stage SEO has reached. Is it time to stop SEO work and do content-centered work?
Article source: Guangzhou Dazhong Moving Company http://www.dzbj.com.cn Please retain the copyright for reprinting, and please don’t be that thief who steals the fruits of other people’s labor.
Editor-in-Chief: Chen Long Author Feng Zhizi’s personal space