"Baidu snapshots are slow, Baidu includes problems, and keywords are missing." This is a question that is often asked on Lu Songsong's guestbook. Novice webmasters often cannot eat or sleep because of this. Website promotion is a long process. process, "you can't eat hot tofu in a hurry", don't think about the huge traffic as soon as you build the website all day long. The SEO process of the same website is also quite long. I think this is the reason why novice webmasters are anxious.
Why is Baidu's collection slow and Google's collection fast?
Google's inclusion time for new sites is very fast, while Baidu's inclusion time is the slowest. This involves search engine algorithms and is a core secret. Most webmasters cannot explain clearly, and I can only guess the reason.
First, let’s understand the “sandbox” of the search engine. The sandbox temporarily hides your website from the search engine so that users cannot search it. However, it does not mean that it has been “K” by the search engine. It is just temporarily stored. Understand it. Therefore, if a new webmaster encounters a snapshot or update but cannot find it, it does not mean that he has been demoted. He has just entered the "sandbox" temporarily, so there is no need to worry.
I think the reason why Google includes the site quickly is because it first includes the site and then puts it in the "sandbox", while Baidu first puts the new site in the "sandbox" and then includes it.
How to do SEO for a new site?
The first step: Find some keywords based on the content of your own website (it is best not to find too popular keywords), search in Baidu and Google, if all the search results appear are the homepage of the website, give up; if most of them are internal content, page, this keyword can be used.
Step 2: Find the top three websites, copy their titles and descriptions, and organize them into ones that suit you. They must be better and more reasonable than the original web page layout. Then, make the link.
Step 3: The new site basically has no external links and cannot be controlled. You can give up temporarily, but the internal links can be controlled. The most important indicator for internal linking is that there are no dead links in the links on the website and they are accurately linked to each other. This will make it better in the eyes of search engines.
Step 4: Do meta optimization, page layout optimization, internal link optimization, etc., and use all the optimization methods you can think of. At the same time, ensure that the website content is updated, not too frequently or without updating.
Step 5: Submit to the search engine portal appropriately and exchange friendly links of the same type. To optimize the website, it is best to build the website first, then optimize it, and finally promote it. This is in line with the natural development law of the website, and at the same time, the trend of being "K" should also be Low.
Well, after a period of time when the search engine is updated, you will find that your webpage is on the homepage, but the search engine will continue to change according to changes in users. When you learn other people’s SEO techniques, don’t blindly follow them. First analyze whether they are suitable. yourself, whether it meets the user experience, and then make corresponding modifications.
Do not modify the website frequently.
Lu Songsong mentioned above that we should make corresponding changes to SEO in a timely manner, but new webmasters often make frequent changes. Once they find that the inclusion is not effective, they will start making changes. This is a taboo!
If the website is frequently modified, such as title, description and frequent template changes, Baidu will temporarily stop snapshot updates of your website. This may take a week, a month or even longer before it will recalculate the website weight and start again. Update snapshots and adjust search result rankings.
Final advice:
No SEO company or individual can guarantee that a certain keyword will be ranked first. There are too many factors that affect keyword rankings, and search engine algorithms are often changing, so even if you do SEO, you may not be able to rank first. Can have a good ranking.
The articles are all original by Lu Songsong, and the copyright belongs to Lu Songsong’s blog. Please indicate the source for reprinting, thank you.
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