I am netccbird, also known as Bamboo in the Wind. I have been swimming in the sea of SEO learning, but I have never often written something online. In my free time these days, I have sorted out some of my experiences in this industry. Yesterday I wrote an article briefly discussing the six surefire skills of website SEO in 2011 to communicate with everyone. share. I once went to interview with a company in an industry I had never worked in before, and for this reason I ended up missing out on the position. Is there an industry distinction in website optimization? Maybe there is... This may be a matter of opinion. But the industry optimization plan I compiled today can be applied to all industry websites. If you are a novice in building a website, you can learn from it. If you are an SEO veteran, you might as well stop and give me some advice! You can use it as a reference to help your website. It might be helpful. If you want to do your job well, you must first have a sharp tool. Plan the SEO optimization work before building the website. This is very necessary for the development of future SEO work. Without further ado, let’s get back to the subject! According to this idea, learn how to do SEO optimization for an industry website. How to formulate an optimization plan and where to start?
The SEO optimization strategy for industry sites is different from the SEO optimization for ordinary corporate websites. We should first focus on industry long-tail keywords and fully explore the potential of industry long-tail keywords, so as to gain huge traffic first. Step by step, gradually approach the core keywords. As we all know, SEO is a protracted battle when doing industry websites. Therefore, the optimization of industry websites must break through traditional thinking. We can no longer limit the common SEO external link forms to a few core keywords. We must focus more on long-tail keywords, which will create unexpected things for us. value, thereby achieving the target conversion rate.
When we get an industry website, the first thing we need to do is preliminary analysis and keyword positioning. Website analysis includes website type, website business scope, website target group, etc.; keyword analysis includes, industry target customers often search for key words. Search volume of keywords and related keywords, competitor website analysis of core keywords, including market share, content features, website industry competitiveness, etc. (Do not exclude other objective factors, domain name advantages, including edu, gov and whether the domain name contains keywords, etc.)
Specific operational ideas for SEO optimization of industry websites:
First, the structure and function of the website must be perfect. It is impossible for us to launch an unfinished website, right?!
Second, internal optimization of the website:
1. Website structure optimization 2. Website internal anchor text link strategy 3. Site detail optimization (title writing, keywords, description settings, URL standardization, preferred domain, Robots.txt, website density, 404 page settings, 301 redirects, etc.) 4. Site map setting 5. Keyword competition analysis 5. Keyword deployment 6. Long tail keyword mining
Third, website content construction:
1. Original content, or pseudo-original (it is best to manually modify more than 20-30% of the content)
2. Collect books and magazines in related industries, make simple edits, and publish some high-quality content
3. Article aggregation, everyone must have used it, so I won’t go into details...
Fourth, website external link deployment
(Due to time constraints, I will share this with you later. Thank you for your understanding!)
This is just my understanding of SEO in the past few years. Formulating a reasonable optimization plan will be of great benefit to your SEO optimization work. As long as you follow the plan and work step by step, the ranking of the website will be "cloudy"!
This article is original by netccbird Shanghai New Landmark Network ( www.360dibiao.com ), first published on A5, respect property rights, forward and keep links, thank you for your cooperation!
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