In order to adapt to the company's growing personnel team and business scope, the company began to have the idea of building a website. So we outsource the website building or find a website like Qiangren Website Building Studio which is cheap, low-cost or website studio to build the website. After the website is completed, usually in order to save costs, companies plan to do the website optimization and promotion themselves! But there is no such thing. Professional theoretical knowledge and practical experience make it difficult for corporate personnel to optimize their websites. Don’t be afraid, Qiangren Studio here combines many years of experience to teach you step by step how to do SEO promotion for your company’s new website, so that you can get the maximum return with the minimum investment!
Step 1: Find keywords based on your own website content. It is best not to look for keywords that are too popular but not too popular. For specific operations, you can search from the user's perspective in Baidu and Google. If the search results are If all that appears are the homepage of the website, give up; if most of them are internal pages, this keyword can be used. Regarding the specific keywords, Qiangren Studio has previously written an article "Doing SEO, teaching you how to choose website keywords", you can learn from it.
Step 2: Set keywords and descriptions to find the top three websites, copy their titles and descriptions, and organize them into ones that suit you. They must be better and more reasonable than the original web page layout. Then, make the link. In the early stages of launching the website, the keywords should not be too general. You should evaluate the most core keywords with the highest conversion rate and start working on them. Wait until the traffic weight increases in the later period before trying to work on other popular keywords.
Step 3: Optimize the internal and external links of the website. Due to insufficient parameters such as weight, collection and PR, the new website has basically no one willing to exchange links with it, so it is impossible to increase external links. You can give up temporarily, but the internal links can be controlled. The most important indicator for internal linking is that there are no dead links in the links on the website and they are accurately linked to each other. This will make it better in the eyes of search engines. Regarding how to optimize the internal links of the website, you can refer to "How to optimize the internal links of the corporate website?", which will not be repeated here.
Step 4: Meta optimization, then do meta optimization, page layout optimization, internal link optimization, etc. Meta optimization is actually the optimization between the website heads. Meta optimization is very important. You can refer to "Other basic settings in the website head area", web pages There are many methods for layout optimization and internal link optimization. You can try to consult relevant technical information and combine it with your own practice. The effect will definitely get better and better. At the same time, ensure that the website content is updated. Of course, originality is better. Be careful not to update too frequently or not at all.
Step 5: Submit to the search engine. Submit it to the search engine portal appropriately. It will probably be included after it has been online for a while. Try to exchange friendly links of the same type to increase external links. Many new corporate websites go crazy to add external links before the website is launched. In fact, it is best to optimize the website first, then optimize it, and finally promote it, because this is in line with the natural development law of the website, and at the same time it is "K" The wind direction should also be low. Optimization and promotion is a long process, and the results can only be seen in stages. This is probably where many companies get frustrated with their new websites. Qiangren Studio would like to remind you: Please be patient and do every stage of the work. Don’t rush for success. You will be too impatient to eat hot tofu. I believe the final effect will definitely surprise you.
Okay, follow the above five steps and insist on continuously updating the website content. After the search engine is updated for a while, search for the keywords you made in Baidu, and you will find that your webpage is on the homepage. But don’t be too happy. Search engine rankings will continue to change according to changes in users. It may be ranked on the home page today, but it may fall off tomorrow. In the process of website optimization and SEO, when you learn other people’s SEO techniques, don’t rush to follow them blindly. You should first analyze whether it is suitable for you and whether it meets the user experience, and then make corresponding modifications.
When optimizing a new website, you must not make corresponding modifications to the SEO too frequently, because often when an enterprise's new website is optimized, it will start to make major changes after finding that the inclusion is not ideal or the effect is not obvious, such as title modification, description modification and template replacement. Wait for the operation, you must know that this is a big taboo for website optimization and SEO! Because frequent changes after the company's new website is launched will cause Baidu to temporarily stop the snapshot update of your website. This wait may be a week, a month or even longer. After a long time, it will recalculate the weight of your website, and then start updating the snapshot and adjusting the search result ranking.
This article comes from Qiangren Studio: http://www.sitezz.com/news_view.asp?id=76
Editor in charge: Chen Long The author is a bit bad and has personal space