The answer to the topic we are going to talk about today is what many people have been looking for. Although the topic itself is old and feels a bit far removed from reality, I still want to make some meaningful summaries. Everyone is welcome to express your opinions, criticisms and corrections——
As the title says, what are the elements that make a brand blog possible? Long William will tell you: "Famousness is indispensable"; Mou Changqing and Lu Songsong may think: "This is a matter of promotion skills and coverage"; Keso (Hong Bo) may say : "Viewpoint dominates everything"; I Love Boiled Fish insists: "Focus is the foundation of Ladbrokes"; Omelette, niche software, Scientific Squirrel Club, River Crab Entertainment, etc. firmly believe: "Only by catering to the audience's tastes and needs can we "It's the most urgent"... But aren't all these things explaining "it" to us? I believe that the answer to this topic is hidden behind the success of the above-mentioned famous blogs.
1)Famousness.
Popularity has always been the dream of hundreds of millions of bloggers. Owning it is like having a wishful golden hoop in your hand, which can call for wind and rain, and stir up thousands of waves with one stick. But the forging of popularity is a long and tortuous process. It requires you to have enough patience, tenacious perseverance, and know how to lurk to gain momentum and assess the situation; it also requires you to have excellent professional qualities, be able to make achievements in the topics you are concerned about, and be unique... All of these are not Something that can be accomplished overnight. It took Moonlight a few years to go from a small IT blogger to a famous blogger. Now that I have become famous, it is easy. I have formed my own creative team and stick to the "Moonlight" brand. And how many people have been unable to build a decent website for several years or even longer? It's not that they are unlucky, there are really too many factors at play - technology, ideas, insights, patience, people. It’s easy to be a comprehensive blogger, but it’s difficult to be a comprehensive person!
2) Excellent promotion skills and wide coverage.
This is another branding tool. Just like TV advertising, it doesn’t focus on depth, but seeks broad coverage. Lu Songsong is quite familiar with this method. He understands one thing: seeing is believing. Only by constantly stimulating everyone's eyeballs can you make it easier for them to remember you. Therefore, he would visit many places every day and leave many footprints, making the three words "Lu Songsong" appear again and again. He is also good at controlling the rhythm. He is not crazy, nor does he only do "one-time transactions", but visits are relatively regular and periodic, as if he is helping others with their homework. When he feels that you are about to forget him , he comes to remind you to review again. Promotion is exactly like this, and it requires exquisite skills and means. Those crude tactics, such as "disappearing from the world after losing the link", "false flattery" or "sticking to a certain small circle" and other behaviors are destined not to reach the heights of others.
3) Articles with distinctive, original and sharp viewpoints.
The key words are "personality" and "opinion", which are the essence of a successful blog. The nature of the blog itself determines its respect for “personality”. A blog without personality has no innovative value. It cannot stimulate readers' thinking or guide them to think. At most, it plays the role of "accompanying readers". On the contrary, a personal perspective on something is what people are keen to search for. They will absorb it, they will inherit your point of view through thinking, and ultimately resonate with you. This kind of blog is the favorite of readers, because the sparks of wisdom are everywhere in the content of the words. Keso (Hong Bo) is a typical example.
4) Focus.
There is nothing more impressive than focusing on one thing, one thing, one direction. People are all wandering animals. You may be interested in this thing today, but not tomorrow. Today you have just positioned your blog topic, such as focusing on "creative design", and tomorrow you will switch to writing other things, rambling, and just write whatever comes to mind. How can we build a brand like this? Just look at people's "I love boiled fish"! How thoroughly they have carried out "WP"! How many years has it been? They have never changed the topic, and they have become more and more "specialized" and more "in-depth" , it is indeed rare!
5) Cater to the audience’s tastes and needs.
Everyone’s motivation for reading is clear. I read your joke to have fun; read your novel to kill time; follow your technical tutorial to solve problems; look at your creativity to satisfy my curiosity... These are audience tastes and needs. What you have to do is to delineate a part of your readership and constantly use your content to cater to them and satisfy them. Omelette, niche software, Science Squirrel Club, River Crab Entertainment, etc., this is what they do.
Of course, the points mentioned above are not absolutely isolated. They interpenetrate each other and allow free combination and matching. The difference is just that the points of contribution and the points of effect are different. Therefore, when we build a blog, we should consider it comprehensively, from positioning to topic selection to content to promotion, and carefully consider it. Once the direction is determined, we must be consistent and continue to move towards the road of brand building.
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