Following the previous article "Teaching you how to create viral content in 5 steps", this article once again discusses the various details of an excellent blog post from the aspects of title, content, SEO and interaction.
An excellent blog post needs to meet three basic conditions: 1: It can bring knowledge and information to your audience; 2: It is search engine friendly (seo); 3: The author is full of energy and insists on bringing good content. A blog post that can meet the above three conditions should have the following five components:
#1: Have a catchy title
There is no doubt that the title is the most important element of a blog post. A great title piques readers' curiosity and leads them to click to read the entire article. If you combine this with the keywords of the article, you will undoubtedly achieve better results.
A recent article by Tim Ferris discusses how to use titles to increase click-through rates. The overall idea is to pique the reader's curiosity. For example, this article "Why are you single? It may be because of the selection effect." Readers will naturally want to know what exactly the selection effect is.
Many bloggers don’t have as many fans as Tim, so in addition to having a catchy title, we also need to ensure that the title contains keywords that can be indexed by search engines. Brian Clark, the author of Copyblogger, does this very well. One of Brian Clark’s SEO tips is to put keywords in the front of the title.
You should also occasionally test which of your headlines resonate with your audience. I personally find that titles that solve a specific problem tend to drive higher traffic than articles that are esoteric and difficult to understand.
#2: Content should be easy for readers to absorb and digest
The easier your content is to be absorbed by readers, the more likely it will be recognized and remembered by them. Here are a few points to note:
Identify reader needs:
When you are formulating your own blog style, you should always be clear about who your readers are and what their needs are! For example, the author’s readers are the same as those of Social Media Examiner, which are business professionals and marketers. They want to be able to grasp the gist of content quickly and hate technical jargon.
AP Style writing style:
When people read news, they tend to pay attention to short articles, sometimes even just a few sentences. Short articles are a characteristic of the AP writing style. Concise content can make the article appear professional and easy for readers to digest.
Use subtitles:
This will help both you and the reader. The author myself tends to write a quick draft first, then read it again and organize subtitles. This allows the entire article to be reorganized and reduced in length.
Make a list of articles:
The article list organizes article content so that it can be forwarded on Weibo.
Bold words emphasize the key points of the article):
This allows readers to grasp the main points of the content when they read your article extensively.
#3: Diversify your content
Quality content will win "repeat customers", but quality content does not only refer to the quality of the content, but also includes the form of publishing the content.
Express your own opinion
Use multimedia
Blog content can include pictures, screenshots or videos, etc.
Add search link
For example, data published by Pew Research Center will appear more authoritative and credible, so you can add their links to your content to increase the credibility of your own content.
List practical examples:
Your own personal experience is often more useful. In the example, you can also add credibility by naming the person or the place where the incident occurred, but you need to get the other person's permission beforehand.
Eliminate useless content:
The article should be pruned to delete content that is irrelevant to the topic or deviates from the topic.
#4: Is Search Engine Optimized(SEO)
If you want to have a large number of readers, then you need to know something about SEO. Although SEO can be complicated, it is not difficult to achieve the following SEO points.
Abstract: A good abstract or excerpt can greatly increase the click-through rate. If you don’t write an abstract, at least ensure that the first few sentences of the article can play the same role.
Keywords: Understand the words and phrases that readers often use, such as whether they use entrepreneur or small business? Use these keywords in the article so that readers can search for you.
Links: Inbound links are crucial to ranking, so how to get these links? The most reliable way is to have good content. A trick at this point is to set links for keywords (anchor text) in the article. The most typical mistake is to use "click here" instead of keywords. You can also add links to previous articles related to the content.
Tags: Make sure tags are relevant to the blog post and readers. In addition, each article should have no more than 12 tags.
Table of Contents: The table of contents not only allows readers to take an in-depth look at the topics or topics they are just interested in, but also facilitates search engine indexing.
#5: Encourage interaction and action
As a communication platform, the ultimate goal of blogs is to generate interactions, such as comments. By responding to comments, etc., you can better understand your readers' perspectives, which will also help you in future writing.
To drive comments, not only remind readers to comment, but you can also write articles about comments, or use your own blog as an example.
Once you engage with your readers, you need to get them to help you achieve your goals. For example, if you eventually want to sell your own e-books, the first step is to attract more readers to view your book list, and then provide higher-quality content at the right time to realize profits.
Do you have any other tips for blogging?
Original text: http://www.socialmediaexaminer.com/5-ways-to-make-your-blog-posts-outstanding/
Link to this article: http://www.socialbeta.cn/articles/5-ways-to-make-your-blog-posts-outstanding.html/
Translator: wisp
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