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Email marketing is allowed, but sending bulk spam is prohibited.
Email marketing is the oldest method of Internet marketing. It can be said that email marketing is older than most website promotion and Internet marketing methods.
But at that time when email was popular, email marketing achieved very good results. In the modern era of search marketing, email marketing still plays a pivotal role.
When doing email marketing and promotion, you must first consider how to find mailbox resources, secondly what kind of email content to send that will not enter the customer's spam mailbox, and finally what kind of outbox should be chosen to spend the best time sending a large number of emails.
1. How to choose useful customer email addresses
Once you choose a useful email address, it will play a very good role in promoting your promotion work.
How to collect email addresses:
1. The email address of the user of your own website;
2. Go to similar websites and use some software to collect email addresses. For example, registered members of some websites must pass email verification. Such emails are very authentic;
3. Go to some libraries to collect email information provided by netizens. For example, Baidu Library now has a lot of email information provided by netizens;
4. Collect netizens’ email addresses in relevant industry groups. For example, if you are buying clothes, you can go to the QQ group about Paipai or Taobao to collect the QQ numbers of the group members, and you will naturally get the email addresses. When it comes to QQ groups, thousands of Never post ads in QQ groups, the probability of being viewed is only 1%, and it is easy to be kicked out by the group owner.
Second, what kind of email content should be sent that will not enter the customer’s spam mailbox?
1. According to the sending frequency of each mailbox, it is more appropriate to send 50 messages per sending mailbox per day.
2. It is recommended to choose QQ mailbox and Sina mailbox for sending mails. These two post offices are not easy to be blocked when sending a large number of the same mails, but the volume must be controlled. If you send more than 50 messages to the same mailbox every day, your account will be blocked easily.
3. Avoid advertising words in the email content, because each web email has an advertising keyword system. If your email contains advertising words, it will be dead, and the email you send will also enter other people's advertising spam boxes.
4. It is very important to frequently change the IP when sending emails, because the email operator will monitor it. If your IP sends a large number of emails, it will be found in the spam mailbox.
5. Skills in writing email content. Send emails to others in the form of questions. For example, I am a designer and want to promote my design works to others.
Title: Can XXX help me?
Content: Hello XXX, I have designed a new work, please give me your advice.
Or use emails to chat with others in the form of greetings. In the long run, you can introduce that you are the webmaster of a certain website, so as to increase mutual understanding.
Third, finally choose what kind of outbox can take the best time to send a large number of emails
It is recommended to use the email addresses of Tencent and Sina. I won’t say much else, it’s just my personal feeling.
No matter what kind of promotion you do, the most important thing is persistence. As Mou Changqing said, when you make each promotion special and refined, you will not worry about finding promotion methods.
The same goes for forum promotion. Today's forum registrations require email verification, and each member leaves a real personal email address. Many people enter the forum just to look at the information, but do not post anything. Many people have forgotten it. I have also registered for a forum. At this time, it is worth considering sending caring emails to members who have not logged in for a long time. For example, what activities are held in the forum and what gifts can be obtained for free? These are very attractive. eyeball.
One final word: practicing a simple method to the extreme is the ultimate trick.
This article comes from Yang Shuai’s original blog http://www.9505.org/post/4.html
Thanks to yangshuai3622 for his contribution