When doing website optimization, whether we are posting articles on our own website or submitting articles to other websites, we need to be able to write high-quality articles that are recognized by search engines and readers. This article will talk about the details that need to be paid attention to when writing original articles from the perspective of a professional SEO worker.
Detail 1: When writing original articles, you need to find a unique perspective
Many webmasters reported that they clearly wrote articles themselves, but search engines just didn’t include them, and they didn’t know why. In fact, the reason is very simple. What we want to write is to make search engines think that it is an original article. This does not mean that as long as it is written by ourselves, it will definitely be original. For example, if the content you write has been written by someone before, and if the content he writes is very similar to what you write, it may be considered a reprint, resulting in the article not being included.
Now that we know this reason, it is best to look for a unique perspective when writing original articles and try to write about some topics that have been covered by predecessors, so that the success rate will be greatly improved.
Detail 2: When writing articles, you must develop your own unique style
For those friends who like to submit articles, the quality of their articles is relatively high, but the style of the articles is not uniform, so even if the article is successfully included, it is a big waste. Why do you say this? Because it is a very hard work for an article to be written, submitted, and finally accepted and included. Since so much work has been done before, why can't we maximize the effectiveness of this article? What about culture? On the Internet, the remarks and articles we publish are equivalent to representatives of our personal image and personal brand. From this perspective, it is best for us to form our own unique style when writing original articles, and at the same time, we must let others know that this article was written by you. If you persist in this way for a long time, you will slowly build your own brand.
Detail 3: Writing articles should not be too utilitarian for the sake of optimization.
Many people write articles with good quality, but in order to achieve optimization effect, they use too many keywords in the article. This is actually not a good practice. First of all, you have to remember that the articles you write are not only for search engines to read, but also for readers. If you forcibly embed keywords in an article in order to achieve optimization effects, the readability of the article will inevitably decrease significantly, which will have side effects in the long run; secondly, if you embed a large number of keywords in each article like this, there will be It may be considered over-optimized by search engines, and then the gains outweigh the losses.
This article is original by Guangzhou SEO: http://www.gzseo88.com .
(Editor in charge: momo) The personal space of the author, an old farmer in Guangzhou