Talent network is currently a hot spot for grassroots webmasters to start their own Internet entrepreneurship. Many webmasters have chosen to create industry talent networks or local talent websites due to their work or geographical reasons. However, many webmasters who are now starting to build talent websites initially We are faced with a headache: How to choose a domain name?
I also run two talent websites, and I have joined several QQ groups where webmasters of talent sites communicate. I found a very significant feature in the group, that is, some webmasters have a large number of domain names, and the domain names are relatively Excellent, I also checked the domain name of the local talent network I planned to build, and found that it had been registered by others several years ago.
So how should a talent website choose a domain name that is convenient for users to understand and remember, and at the same time has good affinity for search engines? Let’s start with the analysis of two website domain names. One of my current two sites is an industry site with the domain name http://www.nzrcw.com , and the other is a local site with the domain name http://www.0736zpw.com . So are these two domain names good?
Of course it’s not good, at least that’s what I think in my heart, because according to the habits of users and search engines, I think the choice of talent network domain names should be closer to the following aspects:
1: It is best to use the area code + Job method for local stations
I understand what many webmasters say, but why do you choose this? In fact, this is a good customer experience for both users and search engines. When choosing a domain name, many people feel that they use regional pinyin + rencai, or regional pinyin + job. This is undoubtedly friendly to search engines, because through the domain name, Baidu, etc. will know that you are a certain talent network. But will it be too long? For example, if you use the name eerduosirencai for the Ordos Talent Network? This would be too long and inconvenient for users to remember. However, if you use area code + job, Baidu will still know that you are the talent network in this place. , has the same effect as Pinyin, why? Because in Baidu’s open data, he must know that 010 is Beijing, 021 is Shanghai, and job. Maybe Baidu didn’t know that this meant talent network at first, but through 51job, and other Regarding website search habits, Baidu now has a good understanding of the area code + job method, which can achieve basically the same effect as pinyin, making it easy to optimize and remember. Some people like to use the first letter of the website keyword to match it, such as bjrcw. In this way, users will know that it is Beijing Talent Network, but it will take a long time for search engines to know.
Of course, area code + HR also has basically the same effect, but whether all users know it is another matter.
2: Suffix selection
The above method is a popular choice, so everyone will say that it is basically difficult to register. Yes, it can be said that most domain names with area code + job have been registered. So what should we do? .com, .com.cn, .cn is gone. I hope everyone can give .CC some consideration. This suffix seems to have a certain degree of acceptance at present.
Three: Creative domain names
There are many creative domain names in the talent network, such as Qilu Talent Network, which is the site of Shandong Talent Network, and Jianghai Talent Network, which is from Zhejiang. These also reflect creativity in their domain names, but they have disadvantages. It is difficult to be friendly with Baidu at first, but the biggest advantage is that once it is done, it will be a permanent brand. At present, these have also applied for trademarks and are developing very well.
As for there are many creative domain names, it is difficult to understand, such as xxlc, which the webmaster understands as a certain Langcai website, and xxycw, which is a certain Yingcai website. It should be said that they are quite inferior.
Now when it comes to my two domain names that I mentioned in the first paragraph, the keyword of the first one is Agricultural Resources Talent Network. I use the method that is not advocated in the first method: use the first keyword Pinyin may be used by many people to make it easier for customers to remember, but it is really not good for search engines; the keyword of the second domain name is Changde Talent Network. This is a real creative domain name. Because there is no good choice, this customer It’s also hard to remember, and Baidu is not good either.
Therefore, when building a talent website, domain name selection can be comprehensively considered from various aspects such as brand, convenience, and friendliness.
The personal space of the author Tianbian Yun. This article only represents the author's views and has nothing to do with the position of Webmaster.com.