SEO (Search Engine Optimization), translated into Chinese as search engine optimization, is a relatively popular online marketing method in recent years. The main purpose is to increase the exposure of specific keywords to increase the visibility of the website, thereby increasing sales opportunities. The popular understanding is: by summarizing the ranking rules of search engines, you can reasonably optimize your website to improve your website's rankings on Baidu and Google, and let search engines bring you customers. The profound understanding is: through a set of search engine-based marketing ideas such as SEO, we can provide ecological self-marketing solutions for the website, allowing the website to occupy a leading position in the industry, thereby gaining brand benefits.
What is the most important thing about SEO? Some people say that content is king and external links are king. Indeed it is! But in today's extremely competitive Internet, if you want to win unexpectedly, you cannot ignore the basics and details!
Domain name, space, and program, Lao Bin calls them the three cornerstones of website SEO! What are the cornerstones?
① The stone used as the foundation of a building. ② Metaphor of foundation or backbone
If you want to be successful in Internet entrepreneurship and build your own high-rise building, three cornerstones are essential.
Whether you are new to building a website or just starting to learn SEO, there is often a very confusing stage at the beginning, and you feel like you have no way to start. So, Lao Bin is here to discuss with the new friends the importance of the three elements of domain name, space, and program website. The importance of seo, let your website win at the starting point, veterans can just skip it.
domain name:
Recommended domain name registration agencies: Domestic, http://www.nihao.cn/ (Hello, World Wide Web) Overseas, http://www.godaddy.com/
(The world's largest domain name registration agency) In addition, the first-year price of Yahoo's comorgnet is only about 15 yuan on Taobao. It is highly recommended. Remember to transfer it out after 2 months, otherwise the renewal in the second year will be very expensive. of. Whether you use a domain name registered by a domestic or foreign agency, it will have no impact on SEO.
So, what kind of domain name should be chosen to be beneficial to SEO? (Note that what is discussed here is only from the perspective of SEO)
Lao Bin believes that in terms of the choice of domain name suffix: com>org>net, of course some people would say that domain names with edu and government suffixes have the highest weight. I think we should not think about these domain names that we cannot register at all. Com is the most widely used domain name in the world. It is the first choice for website creation in terms of weight and recognition. Secondly, Org is generally a domain name registered by a non-profit organization. Its weight is even slightly higher than com, but its application is relatively limited and people’s recognition is not high, so I ranked it at No. 2. Then net is sometimes a good choice. Generally, Internet-related websites and companies will choose it. The weight is similar to com.
Choose an appropriate domain name for your website theme: If you are an English website, the domain name must contain keywords, which is very helpful for the ranking of the website. What about the Chinese site? What should I do if all the keywords are in Chinese? You can choose the pinyin or English of the keyword as the domain name, but often some of the more popular industries or keywords have been registered. You can choose to add a number in front. For example, 52taobao is much better than 52tb, and is more popular with search engines. Special attention should be paid to one issue here: don’t let the pinyin or English of the keywords contained in your domain name be confused with other letters. For example, itaobao doesn't work. Search engines don't have the ability to identify what it means, but i-taobao does, so you must pay attention to this!
So do Chinese keywords in domain names contain pinyin, or is English better? This requires detailed analysis. After establishing the target keywords of your website, you can analyze your competitors. If most of the top 30 domain names of music-themed websites include music, not yinyue , then you can also use domain names including music! By the way, search engines only think in statistical terms!
Let’s talk about space again:
Advantages of domestic space: nationwide access speed is relatively fast, relatively stable, and technical support has no communication barriers.
Disadvantages: Registration is cumbersome, content management is very strict, and the price of top-level IDC is also higher.
Recommended host providers: Wanwang http://www.net.cn , Xinnet http://www.xinnet.com ,
Kangsheng Century http://idc.comsenz.com Wanwang's space is the best and the most expensive. It is recommended to choose Wanwang's agent. The price will be much cheaper and cost-effective.
Advantages of foreign space: no registration required, content management is relaxed, and the price is cheap.
Disadvantages: Domestic access speed is slow, and it is difficult to communicate when problems arise.
Recommended hosting providers:
godaddy http://www.godaddy.com (stable, average speed)
justhost www.justhost.com (stable, acceptable speed)
When choosing an IDC, you must first ask the space provider whether it supports URL rewriting, and then consider the speed, stability, security, customer service response speed, and reputation to choose one with high cost performance. Speed and security are top priorities, otherwise a website cannot be opened for half a day or is paralyzed by attacks every three days, which is very detrimental to spider crawling, not to mention user experience!
Below, Lao Bin will give suggestions based on the type and content of the space:
If the website targets all domestic users, and the content is formal and has high requirements for speed and stability, such as a portal site, it is recommended to choose a domestic space. If the content is more likely to cause disputes, such as movie sites, traffic site groups, or foreign trade websites and online stores with mostly foreign users, it is most appropriate to choose the American space. If you don’t want to register, you want to have a relaxed content environment, and you also need fast enough speed and good user experience. For example, forums, etc., you should choose Hong Kong space. The disadvantage is that the price is higher. In addition, I heard that many friends are using Korean space. I have never used it, so I would not recommend it.
Finally, there is the website program. Now there are many open source programs to choose from in China, and they are all excellent and more suitable for newcomers:
I recommend Z-biog for my personal website. It is easy to operate, suitable for newcomers, and has good SEO.
The portal website recommends DEDE Dreamweaver System, which is powerful and SEO-friendly.
This is my first time writing an SEO article. I hope it can be of some help to newcomers. I welcome your criticisms and corrections. Friends who are interested in SEO are welcome to visit my blog and learn and make progress together with everyone.
This article comes from: Qingdao SEO, address: http://laobin.org/cat_9/14/ , please indicate the source when reprinting. Lao Bin’s QQ: 43452132
Thank you Lao Bin for your contribution