Nowadays, talent websites are roughly divided into three categories. National talent websites such as 51job and Zhaopin.com are very famous across the country and have considerable profits, but they are all built by throwing money at them. The first category is provincial-level websites. There are also websites in this category that spend money, but not many. They are mainly developed through gradual accumulation. The third category is local websites at the municipal level. Don’t underestimate these small websites. In fact, these websites If the small station is promoted in its own city, it will be very profitable if it is done well. It also has a certain impact on the above two types of talent websites.
Looking at the current local talent websites, the profit model is relatively clear. If you do well, the profits will be very good.
1. Cooperate with the local talent market. Of course, this also requires a certain relationship. The local talent market is generally sponsored by the Personnel Bureau. If there is no special relationship, it is basically impossible to cooperate with him, so if Being able to cooperate will not only make some gains in terms of profit, but it will also be very helpful in increasing the visibility of the website.
2. Jointly organize a talent exchange meeting with local universities. If there is a local university town or university, you can contact the teachers from the employment office of the university to jointly organize a talent exchange meeting. This school is very welcome. All you need to do is to attract some units. Universities will provide venues for free. Appropriate fees can be charged to the enterprise.
3. Some companies also attach great importance to the promotion of their own brand image. As long as the talent website has a certain degree of popularity in the local area, you can go to some well-known local companies to pull some annual advertisements. Even if they have no recruitment plan, they will You can put a banner on the homepage for them. When they have recruitment plans, put recruitment information for them. With just a few annual ads like this, you will be very profitable.
4. Value-added services are profitable. To build a talent website, don’t just make it a corporate website. You can also do some other things. For example, when you build a corporate website for other companies, you say you can advertise on the talent website for free for the company. Recruitment information, this is more attractive than other website builders, and the possibility of closing a deal is much greater. You can promote other businesses by the way, such as Baidu bidding, 400 phone calls, and other add-on value-added products.
The above are just some of my humble opinions. If you have any good methods, you can share them with us. Provided by the webmaster of Shandong Work Network ( www.sdgongzuo.com )
The personal space of the author Blue Sea. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.
-