I am falling behind today. I saw on admin5. on CHINAZ that everyone is talking about Tencent’s acquisition of DZ. DZ’s public domain names have been transferred to Tencent, which also proves that DZ has officially been acquired by Tencent. It is no longer the case some time ago. The so-called "hype". Because I have always been a DZ user, I also tried to switch to PW, but in the end I still used DZ. Thinking about it, I have been using DZ since 2007 when it was still 5.5 until the current X version. I should still use it soon. The X1.5 version was launched. So I still pay more attention to DZ. Please share your thoughts on this acquisition!
1: Why Tencent wants to acquire DZ
Tencent has never acquired a domestic company. Whichever company it favors, it will directly imitate it, and generally it will be more successful than the imitated company. But the reason why it adopted a direct acquisition this time may be because A few guesses, the reason for not imitating is because no Internet company can match Tencent in terms of personal business, but it has failed in terms of business, and it is not worth mentioning in terms of webmasters. The core of DZ is not technology, but the 500,000 webmaster users accumulated over 20 years. In fact, what Tencent acquired was these 500,000 webmaster users. Some guesses about the reasons for the acquisition
1. The display of public image has always been imitation and has always been the public enemy of the Internet. Now it is time to change the image. This is of course another level!
2. Learn from Alibaba and follow Jack Ma. In fact, Tencent is also worthwhile. Jack Ma’s ideas run faster. If you follow Jack Ma, you will have meat to eat. Ali’s acquisition of PW is to implement the big Taobao strategy and to gain access to local areas. Tencent's Paipai and Tenpay, which compete with Taobao, are too similar to Taobao and Alipay. It is Tencent's consistent style to reserve a way out, so as not to be defeated by other companies.
3. Integrate SOSO functions. Since Google left China, several major Internet companies have been actively preparing to seize the big pie of search engines. Everyone wants a piece of the pie, and Sogou is not built. In addition, now with Jack Ma "We are all in trouble", can Brother Ma not be anxious? With the promotion of SOSO, Brother Ma may have used everything that can be used, but everyone who uses QQ only uses QQ for chatting. Jack Ma uses SOSO, and Brother Ma is worried. , had no choice but to start from local websites, just like Jack Ma’s acquisition of PW, he started from the local network name entrance! DZ integrated SOSO and promoted SOSO business.
4. Compete with Baidu Bar. Nowadays, local people are concentrated either on local websites or on Baidu Bar, as well as industry websites. Among all QQ’s businesses, this aspect is the most lacking. Jack Ma cannot compete with Shuyang Bar, but he still has to Efforts have been made to find the supply of these contents and integrate user resources. The most commonly used local site is DZ. After acquiring DZ, a powerful DZ local user site group can be created into a tool that can deal with Baidu. Maybe Brother Xiaoma will still collect these local sites and integrate them into SO bars or something, and he will more likely work hard to promote his own community.
5. It is impossible to synchronize the QQ forum about war discussions and charge a monthly October usage fee. Xiao Ma will not be so stupid as to charge a monthly DZ membership fee. How much can he collect? It is acquired. The purpose is also for the needs of your core business. It cannot be simply to acquire something or a product.
6. Other purposes cannot be achieved due to limitations of thinking.
2: Why did DZ sell to QQ?
Since it is a matter of two aspects of the old acquisition, one party has to buy it and the other party has to sell it. Here are some of the reasons for selling that I guess.
1. Pressure from investors. As one of the investors in DZ, Zhou Hongyi has always wanted returns in the investment industry. It is impossible to say that I think Big C, a young classmate, is good, so I will keep investing money in you without asking for returns. Generally, the investment time of VC venture capital is three years. Now that the investment has been three years, DZ still has not allowed them to get many times the return, so they have to choose to sell it, which also achieves the purpose of venture capital return. Perhaps Zhou Hongyi also contributed a lot to this acquisition. Zhou Hongyi may have mentioned this matter while having dinner with Brother Ma, and the two of them agreed on the matter at the dinner table.
2. Confusion about the development of DZ. DZ relied on licensing to make profits at the beginning, but this road has become increasingly difficult. In addition, PW is now acquired by Jack Ma. With the support of a rich dad, PW does not worry about the pressure of profitability and does not need authorization. It is getting more and more difficult for DZ to make profits through licensing. DZ is also trying to take the road of game development. This is the reason for the current yeswan and third-party game roaming on SNS. It is expected to create a profit by taking the road of games through roaming coins. model, but the games have been divided by several large game companies. After two years of formalization, this road has generally not been successful. As a result, DZ does not know how to proceed in the future.
3. In general, the current situation of DZ is that it is difficult to make profits. Due to the pressure from investors, DZ cannot be sold. My poor big C has only one way to go in the future. First, join a part of QQ and become a deputy. The president, or Tenpay, or a product of Soso, left DZ in the next six months and started a second industry. Poor Big C, another example of a founder being squeezed out of the team.
This is how startup companies are beaten to death by capital, my poor DZ.
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