Many webmasters have encountered such a situation, that is, the newly built website was put into the search engine sandbox. We call it the sandbox effect, which is an observation stage. After a new website goes online, it is very likely to reach a relatively ideal ranking within a few days. Careful friends will also find that sometimes the same is true for posting articles. The article you posted that day will be quickly included, and the length of your article will also be included. The ranking for the last word was also pretty good, but when I looked at it the next day, the ranking was gone. This happens from time to time. Some people think that this is because search engines like new things, while others think that this is because search engines encourage webmasters. But no matter what, it is very common for new sites to enter the sandbox. What should we do to try to avoid entering the sandbox?
First of all, we need to determine the title of the website. It is better to be simple and clear. After determining the title, try not to modify it. At the same time, the characters should be within 80, because I counted the number of words in the longest title that Baidu can display. About 40 words, so try not to exceed this number of words, because the title is the most eye-catching part of the results displayed by search engines. If you write a long title, in the end people will only be able to read half of the sentence you wrote, and maybe even Only a quarter of what you have is seen, so if you write it, you haven’t written it.
Secondly, choose the keywords that best suit you and the most appropriate website description. Why should you choose the keywords that are most suitable for you? What suits you is what you can accept. Some keywords are very hot and the competition is fierce. They may not be able to rank. Therefore, you cannot blindly select popular words. In that case , it may not be effective for several months, which may cause you to lose confidence and wonder if you should change a keyword, so that you will never be able to do it. Therefore, it is emphasized to choose keywords that suit you. Once determined, do not change it and keep moving forward in this direction. As for website description, although Baidu doesn’t pay much attention to it, we are not just doing it for Baidu to see, our ultimate goal is to show it to customers, so you have to look at this issue from the customer’s perspective. What do you think customers see? What kind of description will make people want to click on your website to continue learning, then how to describe it.
Third, the website structure cannot be changed. At present, a large number of webmasters download the source code and then make some slight changes to make it their own website. Not long after it was launched, they found a better template and immediately changed the template. Sometimes the templates are just different in color, but sometimes even the navigation is different, so overall, spiders may think that you have changed the structure of the website, and if you don't do it right, you will be punished and go directly to the sandbox.
Fourth, do not submit your website to the search engine portal repeatedly. It is best to submit the website to the search engine after the navigation and template are determined, and it can only be submitted once. If it is to be included, it will naturally be released. If it is not included, the more times you submit it, the more disgusting it will be to spiders. The reason is very simple. For example, in a certain situation, a friend of yours introduces his friend to you (equivalent to submitting a website), but because he is a stranger, you just go along with it, neither showing enthusiasm nor coldness. But if your friend introduces him to you over and over again, do you feel annoyed?
Fifth, the keyword density should be moderate. If a new website has just been launched, the density can be slightly higher, but it should be controlled at less than 8%, because the website itself does not have much content. As a result, if keywords appear again and again, spiders will not think that you have accumulated them. , so the spider has no choice but to put you in the sandbox.
Sixth, make good external links to the website. If you have a friend who is also a webmaster and happens to have an old website, you can ask him to give you a single link first, and then ask him to delete it after the website is included. If you don't have such a friend, you can only go to the forum to post, or you can exchange links with others, but it is more difficult to change to a new site.
Finally, to optimize the website, haste makes waste. Only by persevering and working hard every day can spiders discover your good intentions. Your perseverance is your ticket to gain the trust of spiders.
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