Some time ago, Xiaowu read the article "Baidu Search Engine Optimization Guide", summarized some key points in the article, and shared it with webmasters who are still in the SEO stage like Xiaowu.
Since Baidu developed "Baidu Promotion", many webmasters are thinking, isn't Baidu pushing us to a dead end? Does Baidu want to suppress SEO? From the process of chatting with the webmaster of Ant Gallery, Xiaowu understood that even if Baidu turns the first ten pages into promotions, the first place on the eleventh page still needs to be done through SEO. After reading Baidu’s white paper, I am even more certain that Baidu is not suppressing SEO.
Baidu’s requirements for websites include the following:
First, server space
Baidu prefers formal space providers, and the stability of the website server is the foundation of a website. This is a commonplace.
Second, website structure
Baidu Spider cannot yet distinguish between Flash and pictures, so using Flash to make the website look good is not conducive to the SEO of the website. At the same time, for the pictures on the website, we should add title and alt to help spiders identify the content of the website. . In addition, try to reduce the appearance of JS and iframe framework structures in the website. Baidu Spider does not seem to like such things. Finally, it is best for the overall layout of the website to form a tree structure, that is: website homepage - website channel page - website article page. Also make sure that at least one of every page on your website is reachable via a text link.
Third, website address
The first is that websites should need second-level domain names, but instead of flooding them with second-level domain names, too many second-level domain names may be considered cheating. Secondly, the website URL should be simple, as short as possible, and try to use static URLs. This does not mean that Baidu does not recognize dynamic URLs, but using static URLs can make the URL shorter and easier for search engines to include.
Fourth, the title of the website
How to write titles recommended by Baidu:
Home page: Website name or website name_Provide service introduction or product introduction
Channel page: channel name_website name
Article page: article title_channel name_website name
For Baidu, the title of the website is extremely important. Substantial changes may bring significant fluctuations to the website, so change it with caution.
This article comes from Yangzhou Search Engine Optimization ( www.seov.com.cn ), written by Yangzhou SEO Xiaowu. If you need to reprint, please indicate the source, thank you for your cooperation!
Thanks to sddzw1988118 for his contribution