SEO is nothing more than the originality of the content of the website, the breadth of external links, the quality of external links, and the quantity of external links. Therefore, many SEOERs go for external links and fake originality. Has anyone ever thought about why these factors determine the ranking of a web page? It’s all about “user experience”! Fresh, original content may be articles that can provide benefits to users, but original articles are not necessarily articles that are beneficial to users. Useful article. So today I want to discuss SEO with you from another perspective.
1. What kind of web pages does Baidu need to be ranked first?
Baidu is a company that needs to survive and develop, and the root of Baidu's survival and development is its users. What Baidu fears most is that one day all netizens in China will no longer use Baidu to search the web. This may happen because users use Baidu to search for web pages. Can't find the information they want. So the feasible way to prevent this situation from happening is to rank web pages that Baidu considers to be excellent so that users can search for the information they want. From the perspective of SEO development, in the early days, Baidu could only judge whether a web page was valuable to users through factors such as title tags, metal tags, keyword tags, keyword density, and the number of external links. The garbage dump that piles keywords, sends out external links in bulk, and has pseudo-original tools has been raping Baidu for a while. As a result, Baidu had to adjust its algorithm from scratch and make relevant adjustments such as domain name age and the addition of an inspection period to severely crack down on garbage sites. However, these are far from being able to meet the needs of users. Baidu still needs to constantly adjust its own algorithms to meet the needs of the majority of Internet users in order to survive and develop. So the application of user experience bias was born. The so-called user experience bias refers to collecting relevant search information from a large number of users within a certain period of time to determine whether the web page is truly valuable to the user. It is easier to understand with a specific example: If there is a webpage whose main keyword is "Pregnancy Precautions" and is ranked on the first page of Baidu, if a user searches for "Pregnancy Precautions" on Baidu, After entering your website, I find that your website is just a spam page filled with words related to precautions for pregnant women and does not contain the information he wants. Then the user will close your page and search for "pregnancy period" on Baidu again. Precautions" or "What issues should be paid attention to during pregnancy" and other related words. Baidu can easily record these user behaviors, and determine whether the web page contains the information the user wants based on the search behavior of a large number of users for related words within a specific period of time. In the simplest terms, user experience bias is to allow users to judge the value of a web page to determine the stability of its ranking. This leads to the question of thinking about SEO from the user's perspective.
2. What kind of web pages do users want to be ranked first?
Imagine if a user searches for the term "Pregnancy Precautions", what kind of web page does she (he) want to see the most? I think the person searching for this term may be a newly pregnant expectant mother or a loved one. An expectant father whose wife is about to become a father. If we only look at the search terms, we should list some of the issues that women need to pay attention to during pregnancy from different angles. We should make it as rich in content as possible so that users can browse from your website without searching for relevant words on Baidu. Get relevant content. If we think about it further, since the searcher should be an expectant mother and father, what kind of information may they be interested in? We can add topics that this group of people should be interested in in the list of related articles on the web page. Not only can Increasing PV can also gain users' favor and retain them. Of course, the above only considers the art of other websites from the perspective of content, whether the navigation structure level is clear, and a series of other issues will not be elaborated on.
Both webmasters and Baidu serve users. If users favor your website, Baidu will have to treat your website differently. If what users see when entering your website from search is a bunch of useless garbage, then Baidu will abandon you severely. This is why many friends always talk about user experience. This article was originally published by the webmaster of mamilady.com www.mamilady.com . Please indicate the source for reprinting. Thank you.
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