The design of English websites is often needed by companies engaged in foreign trade. These companies need to do business with foreigners, so most websites are in English. However, many foreign trade companies' websites are not standard, resulting in a lot of wasted business. The author has been engaged in the design of English websites for many years. Below I will mainly talk about my experience in making English websites. I hope it will inspire my friends.
Let’s first talk about the color matching of the website. The target customer base for building an English website is mostly foreign customers, and most of them are foreigners, so we should put ourselves in their shoes and build it according to the habits of foreigners, without too many miscellaneous things. Foreigners like simplicity, so the website should be concise. Choose blue and white as the main tone, white as the base color, and use different levels of blue to embellish it to form different areas of the website. The specific situation will be matched according to your own situation. If the product is mature for offline sales and there is no need to change product information on the website for a short period of time, you can choose a static page. Otherwise, use a dynamic database website, but it must have the function of generating static pages. The advantage of static pages is that they can firmly capture the hearts of spiders and facilitate SEO inclusion. The website can choose to use DIV+CSS+pure static page generation or use a dynamic database for product information and website corporate news. This makes it easy to update the content every day and is easy to include in SEO.
Also, the author recommends using Western European ISO-8859-1 for the character encoding of the web page, mainly to prevent garbled characters when foreign customers access it. This is a small detail, pay attention to it. The second is about website visit data analysis. Having website access tracking and analysis, and using professional analysis software to conduct detailed data analysis on one's own website, this important person, only in this way, can he have a clear understanding of the site's situation, including who, when and where is visiting the website. Without access software, the company will If you cannot understand the situation clearly, you cannot judge whether your decisions are good or bad, and you cannot make timely improvements to the site.
It is also mentioned here that a website can be interactive with visitors. It is recommended to create a message function and an online communication tool to increase the affinity of the website so as to create interactivity with visitors. Let’s talk about a misunderstanding next. Don’t think that too much Flash and pictures are a good thing, so that customers can better understand product information. In fact, this is a misunderstanding. Too many will cause the web page to run slowly and is not conducive to SEO search and inclusion. Therefore, the structure of the website and the on-site search system must be clear, so that customers can find what they need faster, and it can also promote the ranking of corporate websites.
Company image introduction is indispensable. Company-related information, qualification certificates, and even company pictures, appropriate layout, and display can increase customer trust. Those who make English websites generally do not understand SEO optimization, and some do not pay attention to it and have low awareness. In fact, this also has optimization, which is also very important. The misunderstanding that most of them have is that their understanding of SEO lies in keyword ranking. This is actually a superficial phenomenon. Real optimization also includes: the ranking of core keywords, the combination and ranking of commonly used search keywords by users, the number of web pages included in search engines, the text information captured by search results, the frequency of data updates by search engines, etc. .
I also think about the design aspects of website usability and trustworthiness. The overall layout of the navigation, download speed, etc. must be paid attention to in terms of usability. Credibility is the ranking of the website in SEO, which is related to credit. If the website is good overall but has little business, think about whether it is usable. There is something wrong with credibility and credibility. What I’m going to say next may be an old tune, but foreign trade companies basically don’t pay attention to foreign language websites, so it must be mentioned that it is the update of the website. If the website is not updated, it will not only be unattractive to domestic customers, but also foreigners will not like to read repeated content. Therefore, it is necessary to add news in time, even if it is just corporate news, so that it is easy for SEO to include. SEO prefers textual web pages. If you do not update it frequently, both customers and SEO will agree that this is a dead site.
If the website requires both Chinese and English versions, it is recommended that the company separate the English version and the Chinese version and register independent domain names, which will make the company more professional.
This article was originally created by the webmaster of Fubao Network at http://www.demleague.org.cn . Please keep the webmaster’s URL for reprinting.
The personal space of the author hippie. This article only represents the author's opinion and has nothing to do with the position of the webmaster.com.